Canon Marketing Japan Inc.
8060・Prime Market・Wholesale Trade
Consumer
Consumer-facing segment providing Canon products and IT products for individual customers
| Period | Current | Previous | Change |
|---|---|---|---|
| Sales (external customers, Q1 FY2026 ending December 2026) | ¥32,046 million | ¥31,865 million (Q1 FY2025 ending December 2025) | ↑ |
| Sales (including internal sales, total, Q1 FY2026 ending December 2026) | ¥32,063 million | ¥31,870 million (Q1 FY2025 ending December 2025) | ↑ |
| Segment profit (Q1 FY2026 ending December 2026) | ¥2,726 million | ¥2,083 million (Q1 FY2025 ending December 2025) | ↑ |
| Segment profit margin (Q1 FY2026 ending December 2026) | 8.5% | 6.5% (Q1 FY2025 ending December 2025) | ↑ |
| Sales (full year FY2025 ending December 2025) | ¥144,796 million | — | — |
| Segment profit (full year FY2025 ending December 2025) | ¥13,021 million | — | — |
Business Details
Provides Canon products such as digital cameras (interchangeable-lens mirrorless cameras, etc.), inkjet printers, and ink cartridges primarily to individual customers, in addition to IT products such as non-Canon brand PCs and portable SSDs, etc. External customer sales for Q1 FY2026 (ending December 2026) were ¥32,046 million. While the camera and printer markets continue to shrink, margin improvement is progressing through an increased mix of high-value-added products.
Recent Overview
Q1 sales increased slightly by 0.6% year-on-year, while profit rose sharply by 30.9%
Consumer segment sales for Q1 FY2026 (ending December 2026) were ¥32,046 million (up 0.6% year-on-year), only a slight increase. By breakdown, camera sales increased slightly due to the contribution of the "EOS R6 MarkⅢ," and rush demand for portable SSDs provided support, while contraction of the inkjet printer/cartridge market and a rebound decline in PC sales weighed on results. Segment profit rose sharply to ¥2,726 million (up 30.9% year-on-year), mainly due to improved gross profit margin from an increased mix of high-value-added products.
Key Products
Growth Drivers
- Support for camera sales from the introduction of new products such as the "EOS R6 MarkⅢ" launched in November 2025
- Rush demand for portable SSDs amid concerns over surging memory prices
- Continued improvement in gross profit margin due to an increased mix of high-value-added products
- Improved profitability from a shift toward high-priced models in the mirrorless camera market
Risks
- Continued deterioration in cartridge profitability due to structural contraction of the inkjet printer market and declining print volume
- Risk of intensified competition in the interchangeable-lens camera market and a rebound decline from strong sales of high-priced models in the prior year
- Risk that the rebound decline from Windows 10-related special demand for IT products (PCs, etc.) will materialize from 2026 onward
- Risk of declining profit margin if the product mix deteriorates amid increasing reliance on high-value-added products
- Risk of rising procurement costs for IT products due to memory supply constraints and price surges
Last updated: March 24, 2026