Eidai Co.,Ltd.
7822・Standard Market・Other Products
Housing Materials Business
The core segment manufacturing and selling flooring, interior doors, storage, and housing equipment, accounting for approximately 84% of consolidated net sales.
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment net sales | ¥62,055 million | ¥60,865 million | ↑ |
| Segment profit | ¥4,341 million | ¥3,919 million | ↑ |
| Segment profit margin | 7.0% | 6.4% | ↑ |
| Segment assets | ¥43,822 million | ¥43,691 million | ↑ |
| Depreciation | ¥1,213 million | ¥1,206 million | ↑ |
Business Details
The core business manufacturing and selling residential interior components such as flooring, stair sets, interior doors, fixtures, system kitchens, and washstand vanities. Composed of three fields: building materials, interior systems, and housing equipment. Manufacturing bases include the Yamaguchi/Hirao Plant, Tsuruga Plant, Osaka Plant, Eidai Onahama Co., Ltd., Kanto Jusetsu Sangyo Co., Ltd., and Eidai Vietnam Co., Ltd. Major customers include large building materials distributors such as Sumitomo Forestry and SMB Building Materials, making this the core segment accounting for approximately 84% of consolidated net sales.
Recent Overview
Despite a slump in new housing starts, both sales and profit margin improved, with segment profit up 10.8% year on year.
In FY2026 (ending March 2026), the Housing Materials Business achieved net sales of ¥62,055 million (up 2.0% year on year) and segment profit of ¥4,341 million (up 10.8% year on year), even amid a challenging environment marked by extremely sluggish new housing starts, through effects such as share gains with existing sales outlets, development of new sales outlets, expanded sales of high-value-added products, and appropriate pricing. The profit margin improved from 6.4% to 7.0%. The company also advanced efforts toward full-scale entry into the renovation market, expanding its product lineup through the launch of the new brand "Material Selection" and the newly launched environmentally conscious flooring "E Green Floor."
Key Products
Growth Drivers
- Sales expansion through share gains with existing sales outlets and development of new sales outlets
- Improved profit margin through appropriate pricing (penetration of price revisions)
- Improved sales mix through expanded sales of high-value-added products (Grand Majeste, Meiju Brand, etc.)
- Transformation of the business structure away from dependence on new construction by capturing reform and renovation demand (rollout of new brands such as Material Selection)
- Stable materials procurement and strengthened cost competitiveness leveraging Eidai Vietnam Co., Ltd.
- Enhanced brand awareness and demand creation using digital tools such as social media, TV drama set-design cooperation, and websites
- Expansion of business scope through strengthened sales in the non-residential field
Risks
- Continued slump in new housing starts (declining willingness to purchase housing due to rising housing prices and mortgage rates)
- Additional downward pressure on housing starts from revisions to the Building Standards Act (reduction of the Article 4 exemption, mandatory compliance with energy efficiency standards)
- Rising manufacturing and selling costs due to persistently high electricity, fuel, and logistics costs
- Impact on production and supply from rising raw material prices and longer procurement lead times amid tensions in the Middle East
- Intensifying competition in the residential interior materials market and difficulty in fully passing through price revisions
- Structural mid- to long-term contraction in new housing demand due to the declining birthrate and population decline
- Risk of sales concentration in major customers (Sumitomo Forestry, SMB Building Materials)
Last updated: June 25, 2026