B&P Co.,Ltd.
7804・Standard Market・Other Products
Sales Promotion Business (Single Segment)
The sole segment of a comprehensive sales promotion support company centered on Inkjet Print
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (H1 FY2026, ending March 2026, [fiscal year end: October]) | ¥2,249 million | ¥2,139 million (H1 FY2025, [fiscal year end: October]) | ↑ |
| Operating profit (H1 FY2026 [fiscal year end: October]) | ¥336 million | ¥352 million (H1 FY2025 [fiscal year end: October]) | ↓ |
| Ordinary profit (H1 FY2026 [fiscal year end: October]) | ¥336 million | ¥359 million (H1 FY2025 [fiscal year end: October]) | ↓ |
| Interim net profit attributable to owners of parent (H1 FY2026 [fiscal year end: October]) | ¥231 million | ¥243 million (H1 FY2025 [fiscal year end: October]) | ↓ |
| Operating profit margin (H1 FY2026 [fiscal year end: October]) | 14.9% | 16.4% (H1 FY2025 [fiscal year end: October]) | ↓ |
| Equity ratio (end of H1 FY2026 [fiscal year end: October]) | 83.4% | 81.1% (end of FY2025 [fiscal year end: October]) | ↑ |
| Interim net profit per share (H1 FY2026 [fiscal year end: October]) | ¥99.29 | ¥105.83 (H1 FY2025 [fiscal year end: October]) | ↓ |
| Full-year forecast - Revenue (FY2026, ending October 2026) | ¥5,000 million (+11.2% YoY) | ¥4,495 million (FY2025 actual, ending October 2025) | ↑ |
| Full-year forecast - Operating profit (FY2026, ending October 2026) | ¥750 million (+6.9% YoY) | ¥702 million (FY2025 actual, ending October 2025) | ↑ |
| Progress rate against full-year forecast - Revenue (H1 FY2026, ending October 2026) | approx. 45.0% | — | — |
| Progress rate against full-year forecast - Operating profit (H1 FY2026, ending October 2026) | approx. 44.8% | — | — |
| Annual dividend forecast (FY2026, ending October 2026) | ¥87.00 | ¥80.00 (FY2025 actual, ending October 2025) | ↑ |
Business Details
The company operates from bases in Osaka, Tokyo, Yokohama, Nagoya, Fukuoka, and Kyoto, with advertising agencies, printing companies, and design companies as its main customers. Centered on Inkjet Print, it offers Digital Signage & AI Solutions, Custom Order Goods Production, Print Solutions, AI camera visitor analytics, transparent monitors, and Package Solutions. Its competitive advantages are short-turnaround response through a 24-hour production system and one-stop service. In November 2024, the company brought advertising agency Idei Co., Ltd. into the group, and operates as a single consolidated segment.
Recent Overview
Revenue increased +5.2% YoY, but operating profit decreased -4.5% YoY due to higher SG&A expenses
Revenue for the first half of FY2026 (November 2025 - April 2026, fiscal year ending October 2026) was ¥2,249 million (+5.2% YoY), securing revenue growth, while operating profit decreased to ¥336 million (-4.5% YoY) as selling, general and administrative expenses increased from ¥570 million to ¥635 million. The first quarter got off to a slow start due to the reaction from the Expo-related special demand and suppression of promotional spending amid rising prices, but in March the company posted its highest-ever standalone revenue and operating profit. Print Solutions, Custom Order Goods, and Package Solutions are expanding at a pace significantly exceeding the prior year. The full-year forecast (revenue of ¥5,000 million, operating profit of ¥750 million) remains unchanged, and management recognizes the progress rate as broadly in line with plan. Integration into the new Tokyo base is planned for July-August.
Key Products
Growth Drivers
- New businesses—Print Solutions, Custom Order Goods Production, and Package Solutions—are expanding at a pace significantly exceeding the prior year
- Capturing promotional demand related to international sporting events such as the FIFA World Cup and the Asian Games from the third quarter onward
- Launch of new digital solutions such as AI camera visitor analytics and transparent monitors, along with the acquisition of several large-scale inquiries
- Entry into the new Package Solutions business area (paper containers, folding cartons, gift boxes) starting in FY2026 (ending October 2026), with order expansion exceeding initial expectations
- Group integration synergies from the new Tokyo base scheduled to open in July-August 2026 (integration of the Tokyo head office, Yokohama factory, and Idei Co., Ltd.'s Tokyo office)
- Continued expansion of synergy effects through joint sales activities, joint proposals, and mutual use of partner companies with Idei Co., Ltd.
- Productivity improvement and building a high-profitability structure through smart factory conversion and business standardization
Risks
- Risk of low progress in revenue and profit due to the seasonal slow period in the first quarter (including the year-end and New Year holidays); the first quarter of FY2026 (ending October 2026) also got off to a slow start
- Risk of demand fluctuation due to the reaction from special demand related to the Osaka-Kansai Expo (the reaction from the prior year's high-level demand materialized in the first quarter of FY2026, ending October 2026)
- Risk of companies curbing promotional activities amid rising prices (temporary curbing of promotional activities occurred at some domestic companies)
- Risk of profit margin decline due to increased selling, general and administrative expenses (SG&A expenses increased +11.2% YoY in the first half, leading to a decline in operating profit margin)
- Risk of price increases and supply uncertainty for petrochemical-derived materials and packaging materials against the backdrop of the situation in the Middle East and other factors
- Risk of relocation and integration costs arising from the opening of the new Tokyo base
- Risk of rising cost ratio due to increases in material costs and labor costs
- Intensifying competition for order acquisition and pricing competition with other companies in the same industry
- Increasing costs for securing and training personnel (SG&A expenses tending to increase due to headcount increases and pay raises)
Last updated: January 28, 2026