B&P Co.,Ltd.
7804・Standard Market・Other Products
Business
B&P Co., Ltd. is a comprehensive sales promotion support company founded in 1985 (entered its current business in 1990), with Inkjet Print as its core business. It has sales offices in Osaka, Tokyo, Yokohama, Nagoya, Fukuoka, and Kyoto, and 24-hour production facilities in Osaka, Yokohama, Nagoya, and Fukuoka. Its main customers include advertising agencies, advertising production companies, printing companies, and design firms, and it operates across four markets: promotional POP displays, fixtures, outdoor signage, textiles, and interior décor. In November 2024, the company brought advertising agency Idei Co., Ltd. into its group, evolving into a comprehensive sales promotion support company that combines production capability with planning and proposal capability. In addition to Inkjet Print, the company is expanding its business domains to include Digital Signage & AI Solutions, AR, Custom Order Goods Production, Package Solutions, and more. Listed on the Standard Market of the Tokyo Stock Exchange.
Business Model
Promotional advertising materials ordered from advertising agencies and other clients are produced to order using over 100 industrial inkjet printers and more than 100 production operators, providing an integrated service covering printing, processing, and delivery. The company employs a locally focused strategy of concentrating sales and production sites within narrow areas of city centers, aiming for the "No. 1 regional order share." Its core differentiators are rapid turnaround enabled by a 24-hour production system and flexibility in producing small quantities of diverse product types. It is also diversifying its sales channels by developing web-based ordering in parallel through e-commerce sites and landing pages.
Company Strengths
In FY2025 (ending October 2025), the ordinary income margin on net sales reached 15.8% (up 0.2 points from the previous period on a non-consolidated basis), and return on equity reached 12.9%. In the first year of consolidation, results exceeded forecasts, with net sales at 104.5% and operating income at 111.1% of guidance, and the company also recorded record-high net sales and operating income on a non-consolidated basis. With a basic policy of debt-free management, the company maintained ample liquidity, with cash and deposits of ¥3,345,647 thousand at period-end.
The company has established a 24-hour production system across four locations—Osaka, Yokohama, Nagoya, and Fukuoka—enabling it to handle short-lead-time and urgent orders. It owns more than 100 units of diverse commercial inkjet printers and various processing machines, achieving cross-site collaborative production and unified quality control through color measurement systems. The company is also promoting smart factory initiatives, including full operation of its production management system and introduction of an on-demand packaging creation system.
In November 2024, the company made Idei Co., Ltd., an advertising agency, a wholly owned subsidiary. Idei's numerous advertisers have become customers of the group, and the company has built a joint proposal framework combining its production capacity and service lineup with Idei's sales channels and planning/proposal capabilities. In September 2025, Idei's Osaka head office was relocated to the company's Osaka main office, simultaneously advancing group integration and cost reduction.
ENVALITH's Perspective
Performance Trend
Revenue has expanded consistently over the past five fiscal years, from ¥2,549 million in FY2021 to ¥4,495 million in FY2025. In the first half of FY2026 (ending October 2026), revenue reached ¥2,249 million (+5.2% year on year), maintaining top-line growth, but profits declined year on year: operating profit was ¥336 million (-4.5%), ordinary profit was ¥336 million (-6.3%), and net income for the interim period was ¥230 million (-5.0%). SG&A expenses increased by ¥63 million year on year, mainly attributable to preparations for opening new locations, upfront investment in new business areas, and personnel development costs. As an external factor, uncertainty over demand stemming from price increases and the situation in the Middle East affected order intake in the first quarter, but March saw the company post record-high standalone revenue and operating profit. The full-year forecast (revenue of ¥5,000 million, operating profit of ¥750 million) remains unchanged, with demand related to the international sporting event in the second half and the integration effects of new locations serving as key factors for achieving the target.
Growth Strategy
The company aims to achieve net sales of ¥5,000 million in FY2026 (ending October 2026) through a three-pronged growth strategy of expanding share, functions, and business domains.
Focusing on strengthening proposals to existing customers and new customer acquisition activities to expand the customer base at each location. The marketing department is promoting effective and efficient sales activities through enhanced web-based customer acquisition and data analysis. Expanding order opportunities through joint sales calls and joint proposals with Idei Corporation.
Began offering visitor analysis solutions using AI cameras and transparent monitors. Multiple large-scale inquiries have already been secured through open house events and exhibitions at the Tokyo head office. Sales contribution is expected from the third quarter onward.
Starting in FY2026 (ending October 2026), launched Package Solutions covering paper containers, wrapped boxes, gift boxes, and more. While capturing the growth of the package printing market driven by the expansion of e-commerce transactions as an external environmental factor, the company leverages its existing design, manufacturing, and processing know-how along with its network of partner companies to offer small-lot, high-quality services. Order growth is exceeding initial expectations.
From July to August 2026, the Tokyo head office, Yokohama Factory, and Idei Corporation's Tokyo office will be sequentially integrated into a new location within Tokyo. By consolidating planning, sales, and production functions, the company aims to maximize group synergies, improve customer responsiveness, and enhance operational efficiency and speed. Preparations are proceeding smoothly.
Promoting the elimination of dependence on specific personnel through operational standardization, labor-saving capital investment, consideration of automation, strengthening of quality control systems, and human resource development. Aiming to maintain productivity improvements and a high-profitability structure by realizing production processes that are not dependent on specific individuals. Also progressing with in-house production of equipment for Custom Order Goods Production.
Last updated: July 17, 2026

