HYOJITO Co., Ltd.
7368・Standard Market・Services
NAVITA Business
Core business centered on "NAVITA," a cooperative advertising medium installed at stations, municipalities, and police facilities nationwide
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue | ¥7,991 million (FY2026, ending March 2026) | ¥8,074 million (FY2025, ended March 2025) | ↓ |
| Segment profit | ¥1,182 million (FY2026, ending March 2026) | ¥1,225 million (FY2025, ended March 2025) | ↓ |
| Segment profit margin | 14.8% (FY2026, ending March 2026) | 15.2% (FY2025, ended March 2025) | ↓ |
| Depreciation and amortization | ¥475 million (FY2026, ending March 2026) | ¥501 million (FY2025, ended March 2025) | ↓ |
| Increase in property, plant and equipment and intangible assets (capital expenditures) | ¥425 million (FY2026, ending March 2026) | ¥370 million (FY2025, ended March 2025) | ↑ |
| Segment assets | ¥4,091 million (FY2026, ending March 2026) | － | — |
Business Details
The company installs and operates "NAVITA," a cooperative advertising medium based on self-developed area guide maps, at railway stations, municipal government buildings, police boxes, driver's license centers, and other public facilities. Its business model delivers benefits to three parties—location owners, sponsoring advertisers, and users—forming a stable revenue base centered on continuing sponsors under multi-year contracts. This core segment accounts for approximately 73.8% of consolidated revenue. Medical NAVITA and Public NAVITA performed steadily on the back of an increase in installations, while Station NAVITA fell below the prior year.
Recent Overview
Revenue and profit both declined year on year due to weakness in Station NAVITA, while capital expenditure expanded
In the NAVITA Business for FY2026 (ending March 2026), Medical NAVITA and Public NAVITA performed steadily due to an increase in installations, while Station NAVITA's revenue fell below the prior year, resulting in overall segment revenue of ¥7,991 million (down approximately ¥83 million year on year) and segment profit of ¥1,182 million (down approximately ¥43 million year on year). Capital expenditure increased to ¥425 million from ¥370 million in the prior period, reflecting progress in investments such as display unit renewals. Going forward, the company plans to improve profitability for Station NAVITA by filling vacant advertising slots, renewing display units, and enhancing value through integration with digital technology.
Key Products
Growth Drivers
- Stable earnings support from a robust contract base centered on continuing sponsors under multi-year contracts
- Value enhancement through renewal of existing media display units and cost reduction through renegotiation of media fees
- Accumulation of new revenue sources through expansion of Medical NAVITA and Public NAVITA installations
- Value enhancement through real-and-digital integration via digital signage and QR code linkage (d-NAVITA)
- Business area expansion through M&A and business alliances leveraging networks with municipalities, hospitals, and railway companies
Risks
- Risk of slowing growth in existing media, as seen in Station NAVITA's revenue falling below the prior year
- Risk of changes in contract terms or deteriorating relationships with location owners such as railway companies and municipalities
- Risk of structural change in the overall outdoor and transportation advertising market due to the rise of digital advertising
- Risk of increasing renewal investment burden due to aging of media equipment (display units)
- Risk of declining negotiating power due to increasing dependence on specific location owners
Last updated: June 25, 2026