Tameny Inc.
6181・Growth Market・Services
Business
Tameny Inc. operates under the corporate philosophy of "Creating a better life," running three segments: the Marriage-Hunting Support Business (marriage consulting service "Partner Agent," marriage-hunting party service "OTOCON," and B2B platform "CONNECT-ship"), the Casual Wedding Business (Sumakon Series, photo wedding service "LUMINOUS," and after-party agency service "Nijikai-kun"), and the Regional Revitalization / QOL Business (marriage-hunting support system for local governments "parms," insurance sales, real estate brokerage, etc.). The company provides seamless services from marriage-hunting through weddings to subsequent lifestyle support, aiming to maximize customer touchpoints through cross-referrals within the group. Revenue for FY2026 (ending March 2026) is ¥6,036 million.
Business Model
Adopts an end-to-end model in which marriage-hunting party participants are directed to Partner Agent (matchmaking) services, guided to Casual Wedding services upon marriage, and further cross-sold into QOL services such as insurance and real estate. The Marriage-Hunting Support Business generates revenue mainly from monthly membership fees and success fees upon marriage, the Wedding Business from per-event service fees (approximately ¥2 million for the Sumakon Series, approximately ¥300,000 for photo weddings, etc.), and the Regional Revitalization Business from contracted fees from local governments and insurance sales commissions.
Company Strengths
At the marriage consulting service "Partner Agent," highly skilled dedicated concierges provide activity support based on the PDCA cycle, achieving a marriage success rate of 18.7% in FY2026 (ending March 2026). The company has obtained Privacy Mark, ISO27001, and IMS Marriage Partner Referral Service certification, building a highly reliable service foundation.
OTOCON, the marriage-hunting party business, recorded 4,121 events held and 42,048 participants in FY2026 (ending March 2026), functioning as a pathway to enrollment in marriage consulting services. It has a group-wide cross-sell structure that refers customers who have successfully married to QOL services such as Casual Wedding, insurance, and real estate, with the number of QOL site registrants reaching 63,000 (up 10.3% year on year).
In the Regional Revitalization Business, the Marriage-Hunting Support System "parms" is provided to 14 prefectures/cities, and the operation of Marriage-Hunting Support Centers is contracted in 8 prefectures/cities. The number of Contracted Events and Seminars in FY2026 (ending March 2026) was 29 (up 11.5% year on year). For the next fiscal year, the company has already secured advance contracts for Marriage-Hunting Support Center operations from Hokkaido, Sapporo City in Hokkaido, Aichi Prefecture, Kyoto Prefecture, and Hyogo Prefecture, expanding its order base.
ENVALITH's Perspective
Performance Trend
Revenue has continued a modest growth trend, moving from ¥5,574 million (FY2022, ended March 2022) → ¥5,604 million → ¥5,599 million → ¥5,909 million → ¥6,036 million. Operating profit temporarily turned positive at ¥77 million in FY2024 (ended March 2024), deteriorated to ¥-56 million in FY2025 (ended March 2025), but returned to profit at ¥81 million in FY2026 (ending March 2026). This was driven by higher per-event unit prices and an increase in the number of wedding ceremonies/receptions conducted in the Casual Wedding Business, along with revenue growth in the Regional Revitalization / QOL Business. On the other hand, a ¥291 million impairment loss (mainly related to fixed assets associated with the consolidation and relocation of Marriage-Hunting Support Business locations) was recorded as an extraordinary loss, resulting in a continued net loss of ¥220 million for the period. The financial base improved significantly due to a third-party allotment capital increase (equity ratio rose from -19.4% to 22.2%), but interest-bearing debt (short-term borrowings of ¥655 million, current portion of long-term borrowings due within one year of ¥1,751 million, and long-term borrowings of ¥826 million) remains at a high level.
Growth Strategy
Revised second medium-term management plan targets targets net sales of ¥6,200 million and operating profit of ¥400 million for FY2027 (ending March 2027)
Through the capital and business alliance with AI Fusion Capital Group and IBJ, the company is improving customer acquisition, sales, and service quality at its marriage counseling centers. By focusing initiatives on successful matches and strengthening the enrollment funnel from marriage-hunting parties, the company aims for 3,469 new members (up 2.4% year on year) and 1,504 successful-match withdrawals (up 8.8% year on year) in FY2027 (ending March 2027).
Order-taking activity for wedding ceremonies and receptions, small-scale weddings, and similar offerings has remained solid, with 884 events (up 9.3% year on year) expected in FY2027 (ending March 2027). The company aims to further expand earnings by maintaining and raising the average unit price per event and acquiring new customer segments. For photo weddings, the company expects 4,357 events (down 4.4% year on year), continuing efficient operations in response to market contraction.
Against a backdrop of local governments' needs to address the declining birthrate and support marriage-hunting activities, the company continues active order-taking efforts. For FY2027 (ending March 2027), it has already secured advance contracts for operating Marriage-Hunting Support Centers from Hokkaido, Sapporo City in Hokkaido, Aichi Prefecture, Kyoto Prefecture, and Hyogo Prefecture. In the QOL Segment, the company has begun selling engagement rings and marriage rings, expanding cross-selling opportunities to marriage-hunting and wedding customers.
The targets under the second medium-term management plan announced in May 2025 (net sales of ¥7,497 million and operating profit of ¥669 million) have been revised downward to net sales of ¥6,200 million and operating profit of ¥400 million in light of current conditions. Depreciation expense is expected to decrease due to the impairment of fixed assets recorded in the previous fiscal year, and rent expense is expected to decrease due to the consolidation and relocation of business locations, with improvements in the fixed cost structure supporting profit expansion.
Last updated: July 19, 2026

