SHUEI YOBIKO Co., Ltd.
4678・Standard Market・Services
Business
Shuei Yobiko Co., Ltd. was founded in Shizuoka City in 1984 and is now a cram school/prep school group operating campuses across 10 prefectures nationwide, including Hokkaido, Tohoku, Tokai, Kanto, and Kyushu. It provides diverse instructional formats—Group Classes (blackboard-based group instruction), Individual Tutoring (one-on-one instruction by instructors), video-based instruction, and Live Online Classes—to students ranging from first-grade elementary school students to high school graduates. The core Elementary & Junior High School Division accounts for approximately 87% of sales, complemented by the High School Division and the Franchise (FC) Development Business. Group-wide sales, including consolidated subsidiary Higashi Nihon Gakuin Co., Ltd. (Fukushima Prefecture), totaled ¥10,715 million in FY2026 (ending March 2026). The company primarily operates in mid-sized regional cities, providing educational services that address a wide range of needs from high-achieving students to lower- and middle-tier students.
Business Model
Main revenue consists of tuition fees (monthly payments) from students and fees for various seminars held in spring, summer, and winter, ensuring stable cash flow through monthly payments. In addition, revenue is supplemented by exam fees for mock tests such as the "Nationwide Open Achievement Test," consignment sales of high school entrance exam preparation workbooks through bookstores, sales of mock exams to other cram schools, and royalty income from franchise member schools. The structure is designed to maximize customer lifetime value by capturing students from lower grades through After-School Childcare and early childhood education as an entry point, encouraging progression from the Elementary & Junior High School Division to the High School Division.
Company Strengths
The company promotes enrollment from lower-grade elementary school students by leveraging the "Nationwide Open Achievement Test" and has expanded the After-School Childcare service "Shuei KIDS," launched in 2019, across multiple school locations, building relationships with students and parents from an early stage. In FY2026 (ending March 2026), the number of elementary and junior high school students exceeded the previous year's level, reflecting the effectiveness of the strategy to capture lower-grade students in the numbers.
The company combines four class formats—Group Classes, Individual Tutoring, video-based instruction, and Live Online Classes—to cater to students ranging from high performers to those in the middle and lower academic tiers. The High School Division also offers "ASSIST" (a self-study room staffed by instructors from top-tier universities) and "1:1 Individual Tutoring," enabling the maintenance of high per-customer pricing. In FY2026 (ending March 2026), segment profit for the High School Division reached ¥120 million, up 45.6% year on year.
By timing school relocations and closures to coincide with the expiration of lease contracts, the company reduces rent and utility costs. Combined with reduced labor costs through greater use of part-time instructors and reduced teaching material costs through in-house material development, the company reduced operating expenses year on year in FY2026 (ending March 2026), achieving an operating margin of 4.2% (an improvement of 0.6 percentage points year on year).
ENVALITH's Perspective
Performance Trend
Revenue bottomed out at ¥10,344 million in FY2024 (ended March 2024) and increased for two consecutive periods, reaching ¥10,715 million (up 0.2% year on year) in FY2026 (ending March 2026), approaching the highest level among the past five fiscal periods. Operating profit came to ¥454 million, surpassing the previous high of ¥439 million recorded in FY2022 (ended March 2022) to mark the highest level in the past five periods. Reductions in cost of sales (labor costs, rent, and teaching material costs) proved effective, improving the operating margin to 4.2%. However, due to the recording of extraordinary losses of ¥325 million, including a provision for loss on school relocation/closure of ¥311 million, income before income taxes and other adjustments was compressed to ¥136 million, and net income came to only ¥43 million. In the external environment, sluggish domestic consumption due to rising prices and declining real wages, along with accelerating declining birthrate, continue, making the maintenance of attendance rates and customer unit prices key to stabilizing earnings.
Growth Strategy
Strengthening the earnings base through four pillars: capturing lower-grade elementary students, improving unit prices, differentiating the High School Division, and enhancing FC efficiency
Continuing to promote enrollment from lower-grade elementary school students using the "Nationwide Open Achievement Test" and expanding After-School Childcare offerings. In FY2026 (ending March 2026), the number of Elementary & Junior High School Division students exceeded the previous year, and Live Online Classes also increased in both student numbers and sales. The company continues to focus on early childhood education and After-School Childcare to improve customer LTV.
Continuing to relocate to well-located properties upon lease expiration and to close unprofitable schools. In FY2026 (ending March 2026), the company decided to relocate three school locations in Hokkaido, Yamanashi Prefecture, and Miyagi Prefecture, achieving reductions in rent and utility costs. The effect of closing 11 schools at the end of the previous fiscal year also contributed, resulting in a decrease in overall operating expenses.
In addition to Group Classes (blackboard-based group instruction) organized by academic level and school, taught by full-time instructors, the company offers a diverse range of services combining the Self-Study Room "ASSIST" staffed by student instructors from top-tier universities, the high-priced "1:1 Individual Tutoring", and Online Classes. In FY2026 (ending March 2026), segment profit improved significantly, up 45.6% year on year, as efforts to maintain high customer unit prices proved effective.
Rolling out live-format online classes that do not rely on recorded video lessons, across both the Elementary & Junior High School Division and the High School Division. In FY2026 (ending March 2026), both student numbers and sales increased steadily, and the business is being developed as a new revenue channel to complement school network expansion in mid-sized regional cities.
Last updated: July 19, 2026

