I-FREEK MOBILE INC.
3845・Standard Market・Information & Communication
Content Business
BtoC/BtoB combined content business handling educational apps, e-picture books, and character production
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment revenue (full year, FY2026 ending March 2026) | ¥36 million | ¥88 million | ↓ |
| Segment loss (full year, FY2026 ending March 2026) | -¥7 million | -¥43 million | ↑ |
| Segment assets (end of FY2026, March 2026) | ¥14 million | ¥19 million | ↓ |
| Share of company-wide revenue | approx. 2% | approx. 4% | ↓ |
Business Details
Operates a diverse range of digital content, including educational apps for parents and children, the children's YouTube channel "Popo Kids," contracted production of e-picture books, and character production. In addition to BtoC app revenue, the segment also promotes content production and collaboration projects for corporate clients. Its share of overall company revenue is small, at approximately 2% (FY2026, ending March 2026). From FY2027 (ending March 2027), it will be integrated into the DX Business and discontinued as a reporting segment. The segment has pursued monetization through the use of generative AI and collaboration with major companies.
Recent Overview
Structural reform advanced through discontinuation of "Mori no Ehonkan" and asset migration; loss significantly reduced
On July 31, 2025, the company discontinued the e-picture book app "Mori no Ehonkan," which it had operated for approximately 14 years, reducing maintenance and operation costs. The accumulated content assets were migrated to Popo Kids and Netflix, shifting to a more efficient distribution model. While revenue significantly decreased from ¥88 million in the prior period to ¥36 million, the segment loss narrowed from -¥43 million in the prior period to -¥7 million. From FY2027 (ending March 2027), the segment will be integrated into the DX Business and discontinued as a reporting segment.
Key Products
Growth Drivers
- Expansion of content collaboration projects for corporate clients (track record with Tokai Rika, Plantio, IT Force, etc.)
- Development of new services combining generative AI technology with the company's own content assets (such as the real-world-linked AI app "grow β")
- Efficient monetization of existing e-picture book assets through Popo Kids (YouTube channel)
- Expansion of monetization opportunities through content deployment to external BtoB platforms such as Netflix
- Creation of synergies from content production capabilities, IP utilization know-how, and app development expertise following integration into the DX Business
Risks
- Extremely fragile standalone revenue base for the content business due to the significant decline in revenue (down approximately 59% year on year) following the discontinuation of "Mori no Ehonkan"
- Risk that independent evaluation and management as a segment will end due to integration into the DX Business from FY2027 (ending March 2027)
- Risk of declining user numbers due to delayed response to intensifying competition and technological changes in the content market
- Corporate collaboration projects tend to be one-off in nature, making it difficult to establish a stable, continuous revenue base
- Risk of increased costs associated with responding to new technologies such as generative AI
Last updated: June 24, 2026