Cross Marketing Group Inc.
3675・Standard Market・Information & Communication
Digital Marketing Business
A high-growth driver business capturing domestic DX demand, expanding through M&A as well.
| Period | Current | Previous | Change |
|---|---|---|---|
| External customer revenue (nine months ended Q3 FY2026 (ending June 2026)) | ¥10,783 million | ¥9,435 million (nine months ended Q3 FY2025 (ended June 2025)) | ↑ |
| Segment profit (operating profit) (nine months ended Q3 FY2026 (ending June 2026)) | ¥856 million | ¥720 million (nine months ended Q3 FY2025 (ended June 2025)) | ↑ |
| External customer revenue (full year, FY2025 (ended June 2025)) | ¥12,521 million | — | ↑ |
| Segment profit (full year, FY2025 (ended June 2025)) | ¥900 million | — | ↑ |
| Year-on-year revenue growth rate (nine months ended Q3 FY2026 (ending June 2026)) | up 14.3% | — | ↑ |
| Year-on-year segment profit growth rate (nine months ended Q3 FY2026 (ending June 2026)) | up 18.9% | — | ↑ |
Business Details
Domestic group companies focus on the digital domain, providing services across three sub-categories: "Social & Digital Promotion" (influencer marketing, IP promotion, etc.), "SI/DX Consulting" (system development contracting, DX consulting), and "Marketing HR" (digital staffing and BPO). The business maintains high growth backed by client companies' DX investment demand and is positioned as a growth driver for the group.
Recent Overview
All three sub-categories posted revenue growth, with segment profit also strong, up 18.9% year on year.
For the nine months ended Q3 FY2026 (ending June 2026) (July 2025 to March 2026), external customer revenue reached ¥10,783 million (up 14.3% year on year) and segment profit reached ¥856 million (up 18.9% year on year). All three sub-categories—Social & Digital Promotion (up 13.4% year on year), SI/DX Consulting (up 12.7% year on year, including the newly consolidated effect of Coum), and Marketing HR (up 19.2% year on year)—posted revenue growth. As a subsequent event, on April 14, 2026, the company acquired shares of DIGITALIO, Inc. (operator of ECナビ and PeX) for ¥1,500 million (combined with Research Panel Inc.) and made it a consolidated subsidiary, which is expected to further strengthen the Social & Digital Promotion field.
Key Products
Growth Drivers
- Continued high growth in the influencer marketing and IP promotion field (up 13.4% year on year)
- Strong expansion in demand for Marketing HR (digital staffing and BPO) (up 19.2% year on year)
- Business expansion through M&A (newly consolidated effect of Coum Inc., etc.; consolidation of DIGITALIO, Inc. and Research Panel Inc. as subsequent events)
- Sustained robust investment by client companies in DX, AI utilization, and labor-saving initiatives (accelerated partly by policy support)
- Promotion of group synergies under the medium-term management policy "Unite & Generate" and an active M&A policy toward IP content and EC businesses
- Strengthening of the Social & Digital Promotion field through the consolidation of DIGITALIO, Inc. (operator of ECナビ and PeX)
Risks
- Intensifying competitive environment (low entry barriers leading to an increasing number of providers of similar services)
- Increased costs of responding to rapid changes in digital technology and industry standards
- Amortization burden of goodwill arising from M&A (balance of ¥962 million as of the end of March 2026) and impairment risk
- Rising costs to secure and develop talent (intensifying competition for hiring engineers and other digital talent)
- Increased financial burden from new borrowings of ¥3,000 million associated with the acquisitions of DIGITALIO, Inc. and Research Panel Inc.
- Demand fluctuation risk in some sub-categories, such as the revenue decline in the 3PL (third-party logistics) field
Last updated: September 24, 2025