RUNSYSTEM CO.,LTD.
3326・Standard Market・Services
Business
Ran System Co., Ltd. has expanded its complex café format—combining manga, internet, and private room spaces—nationwide since opening its first "Space Create Jiyu-Kukan" store in 1998. As of the end of March 2026, the company operates a total of 75 stores across the country from Hokkaido to Kyushu, comprising 29 directly operated group stores and 46 franchise stores. In addition to its Entertainment business, the company is organized into three segments: Systems (Labor-Saving System and Telework Support System), which sells externally the system know-how accumulated through store operations, and Real Estate, which handles real estate leasing management. The company became a subsidiary of AOKI Holdings in 2022, and supplying systems to the AOKI group has also become an important source of revenue.
Business Model
In the Entertainment segment, revenue sources are hourly usage fees from directly operated stores and FC royalties (2-3% of sales) and equipment wholesale. In the Systems segment, in addition to sales of Labor-Saving Systems (Self-Service Systems), the company builds up recurring revenue from maintenance and management operations. The supply of systems and PC-Related Components to the parent company AOKI Holdings group accounts for over 40% of sales, making it a major customer, with group synergies underpinning earnings. The Real Estate segment contributes stably as a high-profitability segment with a profit margin exceeding 60%.
Company Strengths
The company commercialized the complex café "Space Create Jiyu-Kukan" in 1998, and has since maintained an operating track record of over 20 years as the industry's leading company. In 2018, it achieved a fully self-service store with no reception counter, and possesses proprietary technology and know-how that has driven the evolution of the business format through in-house development and early adoption of systems such as automated entry/exit systems.
In June 2022, the company implemented a third-party allotment of new shares to AOKI Holdings, becoming its subsidiary. In FY2026 (ending March 2026), sales to Kaikatsu Frontier Co., Ltd. reached ¥2,195,826 thousand (40.4% of total sales results), with demand within the group forming a stable sales base.
The ability to utilize existing Jiyu-Kukan directly operated stores as "test stores for system development" serves as a differentiating factor from competitors. By externally selling systems that have actually been operated and verified at its own stores, the company has gained customer trust, and in FY2026 (ending March 2026), Systems segment sales reached ¥2,207 million, with segment profit of ¥184 million (profit margin of approximately 8.3%), continuing to grow.
ENVALITH's Perspective
Performance Trend
Revenue contracted from ¥4,346 million in FY2022 (ending March 2022) to ¥3,702 million in FY2023 (ending March 2023), then expanded sharply to ¥7,366 million in FY2024 (ending March 2024) (including Child Development Support and other businesses), before leveling off at ¥5,408 million in FY2025 (ending March 2025) and ¥5,430 million in FY2026 (ending March 2026) following the divestiture of that business, among other factors. Operating profit turned positive at ¥128 million in FY2024 (ending March 2024) after losses of ¥635 million in FY2022 (ending March 2022) and ¥193 million in FY2023 (ending March 2023), and continued to improve to ¥173 million in FY2026 (ending March 2026). Cost of sales decreased from ¥4,382 million in the prior period to ¥4,311 million, improving the gross profit margin. As external factors, rising prices and utility costs are creating cost pressure, while the recovery in foot traffic and expanding inbound demand are supporting a gradual recovery in the amusement industry. It should be noted that an increase in impairment losses to ¥47 million (from ¥6 million in the prior period) pushed down ordinary profit by 4.8%.
Growth Strategy
Strengthening the earnings base through qualitative improvement in Entertainment and expansion of new customers and products in Systems
Accelerate the rollout of "Smart Darts," the new business format launched in the previous fiscal year, and develop it into a new revenue source for Entertainment. The support center supporting directly operated stores will also work to establish a new revenue base centered on remote customer service BPO.
Improve customer satisfaction and differentiation by introducing advanced technologies such as facial recognition systems and AI, and by developing and introducing new content including racing simulators. Efforts to capture inbound demand will also be promoted.
Continue to expand the introduction of Labor-Saving Systems and PC-Related Components to stores operated by group companies of parent company AOKI Holdings, thereby maximizing group synergies. Sales to Kaikatsu Frontier Co., Ltd. totaled approximately ¥2,196 million for FY2026 (ending March 2026), an increase from the previous fiscal year, reflecting deepening business relationships.
Expand sales channels by utilizing the "Partner Company Program (SIPP)," which will commence in FY2027 (ending March 2027). Through strengthened development capabilities via the capital and business alliance with GSSLAB and the development of new system products, the company aims to expand sales channels into diverse business formats.
Continue "cost optimization" as a pillar of management policy, and promote improvement of the earnings structure through the consolidation and closure of unprofitable stores. The equity ratio improved to 7.7% in FY2026 (ending March 2026) (from 5.8% in the previous fiscal year), and the company will continue to strengthen its financial base through the accumulation of retained earnings.
Last updated: July 19, 2026

