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株式会社中村屋 logo

NAKAMURAYA CO., LTD.

2204Standard MarketFoods

株式会社中村屋 logo
NAKAMURAYA CO., LTD.2204

Confectionery Business

Nakamuraya's core segment, manufacturing and selling Japanese/Western confectionery and Chinese-style steamed buns, accounting for approximately 70% of sales.

PeriodCurrentPreviousChange
Net sales¥26,220 million¥26,834 million
Segment operating income¥2,673 million¥2,545 million
Segment assets¥20,280 million¥20,741 million
Depreciation and amortization¥1,555 million¥1,264 million
Capital expenditures (increase in tangible and intangible fixed assets)¥977 million¥494 million

Business Details

This core business manufactures and sells Japanese-style confectionery, Western-style confectionery, bread, and Chinese-style steamed buns (chuka-man). Its mainstay products are Chinese-style steamed buns (pork buns, sweet bean buns, pizza buns, etc.) sold through mass retailers and convenience stores, along with gift confectionery, daily confectionery, and baked confectionery. The segment also operates "Sweets & Deli Bonna" inside the Shinjuku Nakamuraya Building and the caramel sweets specialty store "CARAMEL MONDAY." In FY2026 (ending March 2026), net sales declined 2.3% year on year, but operating income increased 5.0% thanks to reduced manufacturing costs and leveling of factory utilization rates.

Recent Overview

Although sales declined 2.3% year on year, operating income grew 5.0% thanks to cost improvements.

In the Confectionery Business for FY2026 (ending March 2026), net sales were ¥26,220 million (down ¥613 million, or 2.3%, year on year). While confectionery sought to increase revenue through the dorayaki renewal and the "Tsuki no Ka" specification change, overall sales declined. On the other hand, as a result of reviewing raw material procurement methods, product pricing and specifications, and reducing manufacturing costs and leveling factory utilization rates through narrowing product items, operating income was ¥2,673 million (up ¥128 million, or 5.0%, year on year), reflecting improved profitability. Capital expenditures rose substantially to ¥977 million from ¥494 million in the prior period, indicating expanded investment for the future.

Key Products

product
Chinese-style steamed buns (chuka-man)

In addition to mainstay products such as pork buns, sweet bean buns, and pizza buns, the company offers seasonal limited items such as "Spicy Pork Bun" in spring/summer and "Rich Cheese Pork Bun" and "Teriyaki Chicken Bun" in autumn/winter. For convenience stores, it has introduced "Jaga Maru-kun," "Cheese Pork Bun," character-collaboration products, and steamer-sold "Cheese Bagel." The company is promoting year-round staple status by emphasizing the convenience of microwave-ready individual packaging.

product
Gift confectionery

The company strengthened its casual gift lineup through a specification change to its mainstay product "Tsuki no Ka" and the launch of the new product "Tsuki no Ka Kuri (Chestnut)." It is expanding its product offerings in response to growing demand for casual gift-giving among close acquaintances.

product
Daily confectionery

The company renewed its dorayaki (red bean pancake) lineup and expanded sales centered on "Ippin Dorayaki," which also gained media attention. To cultivate the next generation of core products, it is strengthening and expanding its lineup leveraging its bean paste (an-making) technology, including "Ogura Tsubuan Monaka," "Yaki Karinto Manju," "Anko Pie," and "Milk Man."

service
Sweets & Deli Bonna

At "Sweets & Deli Bonna" within the Shinjuku Nakamuraya main store, the company actively sells seasonal products and participates in department store pop-up events, focusing on acquiring new Nakamuraya fans and communicating the brand image.

service
CARAMEL MONDAY

The company continues to launch seasonal limited products and hold pop-up events at terminal stations and commercial facilities to improve brand recognition and address souvenir demand. As an approach to new customer segments, it newly launched the sister brand "CARAMEL MONDAY no Asa (Morning)" for mass retail channels.

Growth Drivers

  • Expansion of the customer base through improvements to core Chinese-style steamed bun products for the convenience store channel, expanded variety offerings, and character collaborations
  • Strengthening year-round sales of Chinese-style steamed buns by emphasizing the convenience of microwave-ready individual packaging, reducing dependence on seasonal demand
  • Revenue growth through quality improvements to daily confectionery (dorayaki renewal, etc.) and cultivation of next-generation core products leveraging bean paste-making technology
  • Sales expansion by addressing growing casual gift demand (specification change to "Tsuki no Ka" and launch of new products)
  • Strengthened profitability through reduced manufacturing costs and leveled factory utilization achieved by narrowing the product item lineup
  • Acquisition of new customers through continued "CARAMEL MONDAY" pop-up events and the launch of the sister brand "CARAMEL MONDAY no Asa" for mass retail channels

Risks

  • Continued upward pressure on manufacturing costs due to rising raw material prices and transportation costs
  • Stagnation in gift and daily confectionery demand due to sluggish personal consumption and weak growth in real wages
  • Risk of high dependence on specific customers within the convenience store sales channel
  • Seasonal demand fluctuation risk, with demand concentrated in winter due to the nature of mainstay products (seasonal variation in performance between the first and second halves)
  • Risk that capital expenditures, which roughly doubled year on year, may not generate returns as planned
  • Risk of profit pressure from increased depreciation and amortization (up approximately 23% year on year)

Last updated: June 23, 2026