GLAD CUBE Inc.
9561・Growth Market・Services
Marketing DX Business
The core business, accounting for approximately 89% of Group sales. Generates revenue through an integrated SaaS × advertising model.
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (Q1 FY2026 cumulative, ending December 2026) | ¥449 million | ¥1,496 million (full year FY2025, ended December 2025) | — |
| Segment profit (Q1 FY2026 cumulative, ending December 2026) | ¥174 million | ¥528 million (full year FY2025, ended December 2025) | — |
| Segment profit margin (Q1 FY2026 cumulative, ending December 2026) | 38.8% | 35.3% (full year FY2025, ended December 2025) | ↑ |
| Share of Group net sales (Q1 FY2026 cumulative, ending December 2026) | approx. 89.5% | approx. 85% (full year FY2025, ended December 2025) | ↑ |
Business Details
This segment operates the SaaS Business (centered on the in-house developed website analytics tool 'SiTest'), which supports corporate digital marketing activities, and Internet Advertising Management Agency (Internet Advertising Business). It provides comprehensive services including proposal-based management of listing, DSP, and SNS advertising, end-to-end support from video production to SNS management, content creation, access analysis, and consulting. The segment has built an integrated growth model in which the SaaS Business and the advertising business mutually drive lead generation for each other, and serves as the earnings foundation for the entire Group.
Recent Overview
Launched SiTest AI Diagnosis (beta version); profitability improved in both advertising and SaaS.
In Q1 FY2026 (January to March 2026, ending December 2026), the Marketing DX Business recorded net sales of ¥449 million and segment profit of ¥174 million (profit margin of 38.8%). In the Internet Advertising Business, in addition to continued orders from existing clients, the company promoted order acquisition through deepened collaboration with partner companies such as major agencies and tool vendors. In the SaaS Business, the company newly launched 'SiTest AI Diagnosis (beta version),' which leverages generative AI within the in-house developed tool 'SiTest,' achieving automation and acceleration of the analysis and diagnosis processes.
Key Products
Growth Drivers
- Continued expansion of the domestic internet advertising market (¥4,045.9 billion in 2025, up 110.8% year-on-year, exceeding ¥4 trillion for the first time and accounting for over 50.2% of total advertising expenditure)
- Expansion of revenue into the advertising and creative domains through cross-selling starting from SiTest
- Synergy effects from the integrated growth model combining the SaaS Business and advertising business
- Support for faster client decision-making and reduced workload, as well as higher revenue per client, through the launch of SiTest AI Diagnosis (beta version)
- Maximization of cross-media synergies through the establishment of an end-to-end support system from video production to SNS management
- Expansion of new order acquisition through deepened collaboration with partner companies such as major agencies and tool vendors
- Market launch of the new product 'LLMOA,' which captures changes in the search environment in the generative AI era
Risks
- Risk of revenue concentration in SiTest (SiTest accounts for the majority of the SaaS Business division's net sales)
- Downward pressure on advertising management agency unit prices due to intensifying competition in the internet advertising market
- Constraints on expanding sales and development capabilities due to the shortage of IT talent
- Risk of structural changes in the SEO/LPO market due to the rapid evolution of generative AI and LLM technology
- Dependence on major clients (reliance on continued orders from existing clients)
Last updated: March 27, 2026