PROGRIT Inc.
9560・Growth Market・Services
PROGRIT Inc.
9560・Growth Market・Services
Business
PROGRIT, Inc. operates under the mission of "increasing the number of people who can thrive freely in the world," with its flagship offering being the English coaching service "PROGRIT," in which a dedicated consultant is assigned to each individual customer. Centered on a 12-week plan, this short-term intensive program combines a customized curriculum, weekly one-on-one sessions, and daily chat support. In addition to individual services, the company also offers corporate training, which had been adopted by 340 companies as of the end of August 2025. It further operates subscription-based services including "Shadoten," specializing in listening; "Spiful," specializing in speaking; and "DearTalk," an AI-based English conversation service, with a cumulative total of over 24,000 users. Its main customers are individual business professionals and the human resource development departments of corporate clients. The company is listed on the Growth Market of the Tokyo Stock Exchange (since September 2022).
Business Model
The company offers high-priced, short-term intensive courses through its English coaching service (net sales of ¥3,554 million in FY2025 (ending August 2025)), and secures recurring revenue by guiding customers who complete the program into a subscription-type service (net sales of ¥2,193 million for the same period). The continuation course enrollment rate remains high at 69.2% (FY2025, ending August 2025). The subscription model, based on monthly billing, contributes to revenue stabilization, with gross profit margin reaching 74.0%. All consultants are hired as full-time employees to ensure quality, and the company accumulates and utilizes learning data through its in-house developed app.
Company Strengths
The continuation course enrollment rate for FY2025 (ended August 2025) remained at a high level of 69.2% (68.6% in the previous period). Approximately 69% of graduates of the English coaching program transitioned to subscription-type services, maximizing customer lifetime value. Shadoten's paying users exceeded 10,000, with monthly sales in August 2025 reaching approximately ¥188 million, forming a stable revenue base.
Net sales expanded approximately 2.5-fold from ¥2,253 million in FY2022 (ended August 2022) to ¥5,748 million in FY2025 (ended August 2025). Operating profit grew approximately 3.7-fold over the same period, from ¥326 million to ¥1,203 million. In FY2025 (ended August 2025), the company maintained high profitability with a gross profit margin of 74.0% and an operating profit margin of 20.9%, while continuing to grow.
Selected for three consecutive years in the "Great Place to Work®" ranking by Great Place to Work® Institute Japan. In Link and Motivation Inc.'s "Motivation Cloud," the company achieved the top overall rating of AAA in 27 out of 29 surveys from December 2017 to August 2025. High organizational engagement supports the continuous recruitment of excellent consultants.
ENVALITH's Perspective
Performance Trend
From FY2022 to FY2025, revenue expanded from ¥2,253 million to ¥5,748 million (CAGR of approximately 36%), while operating profit grew from ¥326 million to ¥1,203 million (CAGR of approximately 54%), showing accelerating expansion. For the cumulative nine months (Q3 YTD) of FY2026 (ending August 2026), the company recorded revenue of ¥5,141 million, operating profit of ¥1,053 million, ordinary profit of ¥1,060 million, and quarterly net profit attributable to owners of the parent of ¥726 million. The company maintained a high-profitability structure with a gross margin of 75.1% and an operating margin of 20.5%. As external factors, growing corporate appetite for overseas expansion and an increase in the adoption of English-language learning as an employee benefit are supporting demand. Progress against the full-year forecast (revenue of ¥7,600 million, operating profit of ¥1,450 million) is at a high level, but since year-on-year comparison is not possible, an objective assessment of the growth rate will be deferred to subsequent periods.
Growth Strategy
Pursuing multifaceted growth through deepening of coaching, expansion of subscription services, and building a group management structure via M&A
Continuously improving the three elements of consultant support, customized curriculum, and the learning app to achieve improvement in English proficiency in a short period. Also strengthening efforts to capture corporate demand for employee benefits, thereby expanding the customer base across both individual and corporate customers.
For Shadoten, content expansion and improvements to the app experience have extended the average subscription period, resulting in steady growth in the number of paying users. Spiful is steadily expanding its user base. DearTalk is undergoing feature improvements and new development to drive growth.
On April 28, 2026, the company completed the acquisition of Study Hacker Inc. (now ENGLISH COMPANY (English Company Co., Ltd.)) as a wholly owned subsidiary. By integrating the scientific knowledge, coaching know-how, and learning data of both companies, the group aims to comprehensively address diverse customer needs while improving service quality and accelerating business growth across the entire group.
Advancing feature improvements and new development for the AI English conversation service "DearTalk." Positioning the refinement of UI/UX as a source of competitive advantage, the company aims to pursue synergies with consultant-led support by improving learning efficiency and enhancing experiential value through the use of AI.
Last updated: July 17, 2026