TV TOKYO Holdings Corporation

Business Details

Centered on the Terrestrial Broadcasting Business operated by TV TOKYO Corporation and the BS Broadcasting Business operated by BS TV TOKYO Corporation, this segment also includes Domestic Program Sales and the Broadcasting Support Business operated by TV TOKYO Medianet, Inc. Its primary revenue sources are time sales and spot sales to advertisers, providing value to both viewers and advertisers centered on economic news and entertainment programming. It is the core segment, accounting for approximately 63% of the Group's consolidated net sales.

Recent Overview

Spot sales revenue achieved a record high for the fiscal year, and segment operating profit improved substantially, up 36.4%

In FY2026 (ending March 2026), Terrestrial & BS Broadcasting Business segment net sales increased 4.8% to ¥103,401 million, and operating profit increased 36.4% to ¥5,550 million. The main driver was terrestrial spot sales revenue, which achieved a record high for the fiscal year, up 12.3% to ¥31,627 million. Major special programs such as 'World Table Tennis Championships 2025' and 'TV TOKYO Music Festival' also performed well. On the other hand, BS Broadcasting Business operating profit decreased 4.6% due to reduced advertising from mail-order sponsors and increased expenses. Program sales revenue also decreased 1.5% due to reduced late-night programming slots at regional stations, among other factors.

Key Products

Growth Drivers

• Strategic capture of demand in the spot advertising market (achieved a record high for the fiscal year, up 12.3% to ¥31,627 million, through capturing rebound demand in the first half and securing strong-performing-industry advertising in the second half)
• Boost to time sales revenue (up 1.8% to ¥45,740 million) through strong sales of new mini-programs and block programs and the acquisition of high-value sponsors
• Strong performance of major special program sales such as 'World Table Tennis Championships 2025' and 'TV TOKYO Music Festival'
• Improved profitability through control of broadcasting content production costs (up 0.5% to ¥34,571 million)
• Differentiation through strengthened collaboration in economic news reporting (News Morning Satellite, WBS) with Nikkei Inc.
• Production efficiency improvements through cutting-edge technologies such as the use of virtual production (VP)

Risks

• Structural contraction of the TV advertising market (growth of the TV advertising market is limited relative to the expansion of the internet advertising market)
• Reduced advertising placements from mail-order sponsors in the BS Broadcasting Business and increasing pressure from program production costs and personnel expenses (BS operating profit down 4.6% in FY2026 (ending March 2026))
• Structural decline in demand for program sales due to reduced late-night slots and new program scheduling in weekend daytime slots at regional broadcasting stations (program sales revenue down 1.5% to ¥4,213 million)
• Risk of advertisers curbing advertising spend due to uncertainty over US trade policy, geopolitical risk, and rising energy prices
• Compliance risk such as findings of broadcasting ethics violations by the BPO (Broadcasting Ethics & Program Improvement Organization) (an issue was identified regarding a March 2023 broadcast; a Content Review Office was established in 2024 to strengthen response measures)
• Risk of a rebound decline in the Special Programming Division due to the absence of major sports event broadcasts such as the prior-year Paris Olympics (the Special Programming Division fell short of the prior-year results in FY2026 (ending March 2026))