Asahi Broadcasting Group Holdings Corporation
9405・Prime Market・Information & Communication
Asahi Broadcasting Group Holdings Corporation
9405・Prime Market・Information & Communication
Business
Asahi Broadcasting Group Holdings is a certified broadcasting holding company that centers on the Broadcasting Business, anchored by Asahi Broadcasting Television, Asahi Broadcasting Radio, and Sky A (CS broadcasting), while also developing content businesses such as animation, events, and video streaming, as well as Lifestyle businesses including housing showrooms, mail order, and golf course operation. The group comprises 28 subsidiaries and 17 affiliated companies, with the Broadcasting & Content Business—whose main customers are TV advertisers (via advertising agencies)—accounting for approximately 86% of net sales. Since transitioning to a holding company structure in 2018, the group has actively pursued M&A in adjacent areas such as animation, CG, and events, advancing its transformation into a comprehensive content business group.
Business Model
The main revenue source is spot, local time, and network time advertising revenue at Asahi Broadcasting Television, sold through major agencies such as Dentsu and Hakuhodo DY Media Partners. In addition to this, the company diversifies its revenue by leveraging its proprietary IP for secondary use in animation, events, video streaming, and overseas expansion. In the Lifestyle Business, the company secures stable non-broadcasting revenue through the operation of housing showrooms, mail order, and golf courses, forming a structure that aims for synergy by combining these with the customer-drawing power of broadcasting.
Company Strengths
Asahi Broadcasting Television achieved the triple crown in individual all-time ratings (all-day, golden time, prime time) for two consecutive years for the first time since its founding. High ratings directly enhance appeal to advertisers, contributing to increased spot revenue and local time revenue, with Broadcasting & Content Business sales for FY2026 (ending March 2026) recording ¥82,150 million (up 4.6% year on year).
The Housing segment of the Lifestyle Business accounts for approximately 70% of sales, and the merger of related subsidiaries (integrated into ABC Life's Co., Ltd. in April 2026) further strengthened its already domestic top-class market share. Leveraging the drawing power created through collaboration with the Broadcasting & Content Business, the company is achieving results in evolving beyond mere housing exhibitions into a
The company owns animation and CG production subsidiaries including ABC Animation, SILVER LINK., and ABC Opterus Studio, and established a local subsidiary in China (Aimanxi (Shanghai) Culture Media Co., Ltd.) in January 2026, building a foundation for overseas expansion of its animation business. By deploying proprietary IP across multiple layers—animation, events, video streaming, and overseas licensing—the company is forming revenue sources that do not depend on broadcast advertising income.
ENVALITH's Perspective
Performance Trend
Revenue has increased for five consecutive fiscal years, rising from ¥85,100 million in FY2022 (ending March 2022) to ¥95,998 million in FY2026 (ending March 2026), indicating a stable growth trajectory. Operating profit, however, fell sharply from ¥4,203 million in FY2022 (ending March 2022) to ¥2,594 million in FY2023 (ending March 2023) and further to ¥832 million in FY2024 (ending March 2024), with net income turning to a loss of ¥884 million in FY2024 (ending March 2024). From FY2025 (ending March 2025) onward, profitability improved sharply, driven by a recovery in the advertising market amid improving employment and income conditions, an increase in revenue related to the Osaka-Kansai Expo, and expansion of spot advertising revenue. As a result, operating profit reached ¥4,763 million (up 83.8% year on year) and net income reached ¥4,456 million in FY2026 (ending March 2026). Since the recovery in profitability depends heavily on improvements in the external environment, its sustainability going forward warrants close attention.
Growth Strategy
Maximizing the value of original IP and evolving into a comprehensive content group through digital and overseas expansion
Against a backdrop of two consecutive years of the triple crown in overall individual viewer ratings, the company aims to maintain advertising competitiveness while expanding distribution on TVer and radiko to acquire new viewers and listeners. It will deepen its expansion into digital platforms and work to expand revenue outside of broadcasting.
Leveraging the Chinese local subsidiary established in January 2026 (Aimanxi (Shanghai) Culture Media Co., Ltd.), the company will expand its animation-related businesses and overseas licensing operations through collaboration with co-creation partners. It will continue to produce high-quality, original IP in cooperation with production subsidiaries such as SILVER LINK. and ABC Opterus Studio.
In April 2026, ABC Kaihatsu Co., Ltd. absorbed Housing Support Co., Ltd. and Advance Kaihatsu Co., Ltd. through merger and integrated them into ABC Lifeeds Co., Ltd., further strengthening its domestic top-class share of housing showrooms. The company will promote its evolution into a "multi-purpose lifestyle information hub" leveraging the audience-drawing power of broadcasting and content.
The company is promoting the enhancement of its CDP (Customer Data Platform) into a Centralized Data Platform, improving program production efficiency through the use of generative AI (SE Tantei, Mojimoji-kun, etc.), and introducing an automated editing system for multi-platform use (reducing working hours by approximately 20%), among other initiatives, to strengthen cost competitiveness and develop new advertising methods (such as triple-screen commercials).
The company completed the introduction of Media over IP (MoIP) technology into its core in-house systems, and conducted IOWN verification and remote production for 4K/HDR broadcasts at the Osaka-Kansai Expo. It will continue to improve production quality and efficiency through innovation in content production workflows leveraging virtual production technology.
Last updated: July 19, 2026