NISSAN TOKYO SALES HOLDINGS CO.,LTD.
8291・Standard Market・Retail Trade
Business
Nissan Tokyo Sales Holdings, Inc. is a long-established automobile dealership holding company, founded in 1942 and listed on the Tokyo Stock Exchange in 1957. Through its core subsidiary, Nissan Tokyo Sales Co., Ltd., the company provides one-stop services in the Tokyo metropolitan area, including new and used Nissan vehicle sales, automobile maintenance (vehicle inspection and body repair), and insurance sales. With a customer base of approximately 350,000, the company's earnings pillar is its stock-type business centered on the maintenance segment. The holding company itself also operates a real estate leasing business. In October 2023, the company transferred all shares of its IT subsidiary (Tokyo Nissan Computer System Co., Ltd.), advancing its focus on the Automobile-Related Business.
Business Model
A stock-type business model that acquires customers through new and used car sales, and builds long-term customer relationships through recurring services such as vehicle inspections, maintenance, insurance, and personal leasing. Within the gross profit composition, the maintenance business accounts for the highest proportion, forming a stable revenue base that is less susceptible to economic fluctuations. Based on an authorized dealership contract with Nissan Motor Co., Ltd. (through the end of March 2027), the company procures vehicles and parts, and provides sales and services through its store network in Tokyo.
Company Strengths
Based on a customer base of approximately 350,000 as disclosed in the Annual Securities Report, the vehicle inspection and maintenance business accounts for the highest share of gross profit composition. Even in FY2026 (ending March 2026), amid a 13.2% year-on-year decline in new car sales units, the company secured operating profit of ¥4,756 million, exceeding its earnings forecast, through increased profit in the maintenance business and cost reductions, demonstrating the earnings stability of its stock business.
The Annual Securities Report states "know-how accumulated through over 15 years of electric vehicle (EV) sales experience." The company holds a rich lineup of electrified vehicles ranging from kei-class to SUV EVs, as well as e-POWER vehicles. New car sales are on a recovery trend driven by the introduction of new products such as the new EV "Nissan Leaf" and the new kei car "Roox," with electrification capability serving as a differentiating factor versus competitors.
The company maintains a community-based store network covering the Tokyo metropolitan area, with strengths in individual lease sales and proposal-based sales approaches. In FY2026 (ending March 2026), it recorded new car sales of ¥65,590 million and used car sales of ¥21,995 million. It has concluded a basic business alliance agreement on automobile leasing with Ace Auto Lease (through the end of March 2030), securing revenue opportunities that respond to the shifting need from "ownership" to "usage."
ENVALITH's Perspective
Performance Trend
Revenue peaked at ¥148,972 million in FY2024, then declined for two consecutive periods to ¥141,605 million in FY2025 and ¥128,997 million in FY2026, reaching the lowest level in five periods. Operating income also fell more than 45% over two periods, from ¥8,709 million in FY2024 to ¥4,756 million in FY2026. The main cause was a substantial 13.2% year-on-year decline in the group's own new and used car registration units, affected by a gap between new model launches and a decrease in the number of new customer store visits. On the other hand, increased profit in the maintenance business and cost reductions (SG&A expenses of ¥27,423 million, down ¥570 million from the previous period) provided support, securing operating income that exceeded the announced forecast. For FY2027 (ending March 2027), the company forecasts increased revenue and profit, premised on a recovery in new car sales driven by the effect of new product launches.
Growth Strategy
Aiming for sustainable growth through the three pillars of "electrification, safety technology, and mobility" combined with continued store network and DX investment
Enhancing the product lineup through the launch of new products including the new EV "Nissan Leaf," the fully redesigned new mini-vehicle "Roox," and the minor-model-change "Serena." Promoting personal lease sales and proposal-based sales to secure earnings through increased order volumes and higher average selling prices. New car sales are expected to be on a recovery trend from the second half of FY2026 (ending March 2026).
Based on the Medium-Term Management Plan (FY2023–FY2026), continuing to execute investment in store network development and DX promotion to improve customer convenience. In FY2026 (ending March 2026), expenditure on acquisition of property, plant and equipment expanded to ¥8,742 million, and construction in progress expanded to ¥1,640 million, with investment underway that will strengthen the earnings base in subsequent periods.
Positioning the enrichment of human capital as a key policy for sustainable growth, working on employee capability development and organizational strengthening. Net defined benefit assets increased by ¥832 million year on year to ¥1,973 million, reflecting progress in improving employee treatment and enhancing benefits.
Last updated: July 19, 2026