KING JIM CO., LTD.
7962・Prime Market・Other Products
Business
KING JIM CO., LTD. is a general lifestyle goods manufacturer founded in 1927 and listed on the Prime Market of the Tokyo Stock Exchange. The group, consisting of the parent company and 12 subsidiaries, operates two segments: the Stationery & Office Products Business (net sales of ¥25,178 million), centered on TEPRA (Label Writer), the digital memo device Pomera, and disaster prevention products, and the Lifestyle Products Business (net sales of ¥14,461 million), which offers furniture, kitchen goods, household appliances, artificial flowers, and other items. Manufacturing is conducted at overseas plants in Indonesia, Vietnam, and Malaysia, while sales are carried out through domestic distribution channels, e-commerce, and overseas subsidiaries (China, Hong Kong, Shenzhen). Major customers range from office users to general consumers, with ASKUL Corporation (12.7% of sales) and Ecole Distribution Group (11.0% of sales) as key sales channels.
Business Model
In the Stationery & Office Products Business, the company adopts a model that builds its customer base through sales of TEPRA (Label Writer) units and secures stable earnings through recurring purchases of consumables such as tape. Product planning is conducted domestically, while manufacturing is consolidated at overseas subsidiaries in Indonesia, Vietnam, and Malaysia to maintain cost competitiveness. Sales are conducted through multiple channels, including domestic distribution, in-house EC, and overseas subsidiaries (China, Hong Kong, Shenzhen). In the Lifestyle Products Business, five group companies each handle planning and sales in their respective specialized categories, with a structure that supplements earnings through group synergies such as the use of overseas factories.
Company Strengths
The label writer "TEPRA" enjoys high brand recognition in the domestic office and household markets, forming a revenue structure in which tape consumable purchases continue after the initial unit sale. Sales of electronic products in FY2025 (ended June 2025) remained stable at ¥13,836 million (100.7% year-on-year), and new demand development continues through initiatives such as a free demo unit rental service for corporate customers (launched June 2025).
The company operates its own factory system, with file manufacturing handled by PT. KING JIM INDONESIA and KING JIM (VIETNAM) Co., Ltd., and binder mechanism manufacturing handled by KING JIM (MALAYSIA) SDN. BHD. Office files produced at the Vietnam factory have seen significant growth in local BtoB sales, functioning both in terms of manufacturing cost control and group synergies (such as wooden multi-racks for Bon Kagu).
The company operates its own EC site and stores on multiple EC malls, with sales growing due to increased demand for disaster prevention products and increased sales of products that became popular on SNS. In FY2025 (ended June 2025), advance orders for new products and sales campaigns were successful. Strengthening customer engagement by linking SNS and EC is positioned as a key initiative in the 11th Medium-Term Management Plan, and improved profit margins are expected through an increase in the direct sales ratio.
ENVALITH's Perspective
Performance Trend
Net sales for the cumulative nine months of Q3 FY2026 (ending June 2026) were ¥27,901 million (down 3.1% year-on-year). Factors behind the revenue decline included delayed market penetration of the TEPRA (Label Writer) main unit, a rebound from the prior-year surge in demand for disaster prevention products, and the impact of the warm winter on lifestyle products. On the other hand, an improvement in gross margin (+0.2pt) and a decline in the SG&A ratio (−0.3pt) led to a significant increase in operating profit to ¥522 million (+35.2%). Ordinary profit was ¥789 million (+10.4%). However, the recording of prior-period corporate taxes, etc. at an overseas subsidiary (¥124 million) pushed up the tax burden, resulting in a decline in quarterly net profit attributable to owners of the parent to ¥348 million (−10.3%). Looking at the operating profit trend over the past five fiscal years (FY2021: ¥2,417 million → FY2024: −¥242 million → FY2025: ¥538 million), profitability appears to be on a recovery trend after bottoming out, but it will take time to return to the level targeted in the medium-term management plan. The full-year forecast (net sales of ¥40,500 million, operating profit of ¥1,000 million) remains unchanged, but the progress rate for the cumulative nine months stands at only 52.3% for operating profit.
Growth Strategy
Under the 11th Medium-Term Management Plan, the company is advancing three key policies: strengthening overseas operations, expanding lifestyle products, and developing services.
In China, the company is launching new products under its original brands "Kurita" and "tOMOKO" while expanding handling of other companies' products through its trading function; in Vietnam, it is deepening BtoB distribution and expanding sales of office files produced at its own factory. Overseas sales grew significantly on a cumulative basis through the third quarter, and progress is steady as this remains the top-priority strategy under the 11th Medium-Term Management Plan.
The disaster prevention brand "KOKOBO" was launched in August 2025, with disaster prevention tents, disaster prevention mats, and similar products introduced to government agencies. Cumulative sales through the third quarter declined year on year due to the rebound from the previous year's special demand, but market development as a new brand continues. The company aims to create medium- to long-term demand under the concept of disaster prevention integrated into daily life.
Sales growth was achieved through advance orders for new products on the company's proprietary direct sales site and the active introduction of EC-exclusive original products. In the Ratsuna business as well, sales expansion is being pursued through the introduction of new products. The increase in the proportion of high-margin direct sales is contributing to improved profitability, and continued growth was confirmed on a cumulative basis through the third quarter.
The company simultaneously achieved an improvement in gross profit margin (up 0.2pt year on year) and a reduction in the SG&A ratio (down 0.3pt year on year), resulting in a 35% increase in operating profit despite a decline in sales. Structural cost reforms are progressing across the group, including restraint of discount sales and optimization of advertising expenses at Bon Kagu, and the penetration of price increase effects at Winsess.
Last updated: July 17, 2026