HAMAYUU CO., LTD.

Business Details

Founded in 1967. Centered on its main brand "Hamayuu" (31 outlets), specializing in family gatherings and targeting the "Chotto Hare no Hi Market" (customer spend of ¥1,500–3,000) as its primary battleground, the company operates a total of 5 formats — Hamayuu, Shikitei, Tourikei, Chugoku Shokudo Hamayuu, and Meito Saikan — plus the Restaurant inside Aichi Country Club (operated under a contracted management arrangement), for a total of 43 outlets (all directly operated). The Central Kitchen and a proprietary ordering system enable multi-store expansion with a small number of chefs. Store locations extend as far east as Tokyo and as far west as Osaka.

Recent Overview

9-month cumulative results showed higher revenue and operating profit, but net profit declined due to an impairment loss

For the nine months ended April 2026 (August 2025 – April 2026), the company achieved net sales of ¥4,774 million (up 3.3% year-on-year) and operating profit of ¥203 million (up 12.9% year-on-year), representing higher revenue and profit. However, due to extraordinary losses of ¥46 million, including an impairment loss of ¥33 million associated with the rebuilding of the head office building and the Hamayuu Yamate-dori Main Store, quarterly net profit was limited to ¥106 million (down 15.7% year-on-year). The number of stores increased by 2 from the end of the prior fiscal year to 43, reflecting the opening of Meito Saikan and the commencement of the Aichi Country Club contracted operation. The full-year earnings forecast remains unchanged (net sales of ¥6,383 million, operating profit of ¥300 million).

Key Products

Growth Drivers

• Introduction of new low-initial-investment store formats utilizing turnkey properties (opening of "Meito Saikan" in October 2025)
• Utilization of the contracted-operation model (Restaurant inside Aichi Country Club, commenced October 2025)
• Improved customer draw through renovation and reopening of existing stores (Gifu Prefectural Office-front outlet, Kokubunji Kitamachi outlet, etc.)
• Support for dining-out demand from increasing inbound tourism
• Higher average customer spend from menu price revisions and improved cost of sales ratio through cost control
• Enhanced manufacturing capacity and store productivity from the newly established Central Kitchen (Toyokawa City)
• Improved productivity through DX initiatives such as tablet ordering and the Hamayuu app
• Improved working environment and employee retention through measures such as company-wide simultaneous holidays

Risks

• Ongoing cost pressure from continued sharp rises in ingredient procurement prices (particularly agricultural products)
• Rising labor costs due to chronic labor shortages and minimum wage increases
• Risk of declining customer numbers due to consumer thrift consciousness and falling real wages
• Risk of recording extraordinary losses such as impairment losses associated with the rebuilding of the head office building and the Hamayuu Yamate-dori Main Store (an impairment loss of ¥33 million was already recorded in the cumulative 9-month period)
• Uncertainty in the external environment and rising resource prices due to US trade policy, geopolitical risk, and worsening conditions in the Middle East
• Structural risk of shrinking demand for banquets and gatherings within the "Chotto Hare no Hi Market"
• Risk of rising interest costs associated with the outstanding balance of long-term borrowings (¥1,145 million in fixed liabilities plus ¥235 million in current portion due within one year)