HAMAYUU CO., LTD.
7682・Standard Market・Retail Trade
Business
Hamayuu Co., Ltd. is a Chinese cuisine restaurant chain founded in 1967 and incorporated in 1968. The company operates a total of 41 stores across four formats—"Hamayuu" (31 stores), "Shikitei" (3 stores), "Tourikei" (3 stores), and "Chugoku Shokudo Hamayuu" (4 stores)—all under direct management. The core "Hamayuu" format targets the "special-occasion dining market" with an average customer spend of ¥1,500 to ¥3,000, primarily catering to family and multi-generational gatherings. The company's home base is the Tokai region, centered on Aichi Prefecture (68.8% of sales), but it has also expanded to Tokyo and Osaka Prefecture, operating from Tokyo in the east to Osaka in the west. The business is organized as a single segment: the Food & Beverage Business (Single Segment).
Business Model
The company has built a proprietary operation in which food preparation is centrally processed at its Central Kitchen in Toyokawa City, Aichi Prefecture, enabling a small number of in-house-trained chefs to consistently provide authentic Chinese cuisine. Chefs focus on flavor control while part-time and temporary staff handle routine tasks under a division-of-labor system, achieving multi-store expansion while keeping personnel costs in check. Since all stores are directly operated, quality control and brand consistency are maintained, generating net sales of ¥6,092 million across 41 stores.
Company Strengths
The company has operated its own Central Kitchen since 1989, and in February 2024 opened a new plant in Toyokawa City, Aichi Prefecture to strengthen manufacturing capacity. By centrally processing the preparation of authentic Chinese cuisine, the company can maintain stable quality even with a small number of chefs, establishing a multi-store expansion framework that is not easily imitated by other companies.
Revenue grew for four consecutive periods, from ¥4,229 million in FY2021 to ¥6,092 million in FY2025. The company posted operating losses in FY2021 and FY2022, but turned profitable from FY2023 onward, and in FY2025 recorded year-on-year revenue growth of 5.5%. The company achieved earnings recovery through a combination of new store openings, renovation renewals, and price revisions.
In the FY2025 sales results by business format, the "Hamayuu" format led overall performance with ¥5,127 million (84.2% of composition, up 107.8% year on year). In November 2024, the company opened a new store (Tokai store) for the first time in about four and a half years, confirming that growth of the core format continues.
ENVALITH's Perspective
Performance Trend
Revenue grew for five consecutive fiscal periods, from ¥4,229 million in FY2021 to ¥6,092 million in FY2025. For the cumulative nine months (Q3) of FY2026 (ending March 2026)... wait, this fiscal period reads July, correcting: FY2026 (ending July 2026), revenue was ¥4,774 million (up 3.3% year on year), operating profit was ¥203 million (up 12.9%), and ordinary profit was ¥206 million (up 11.4%), continuing to improve at the operating and ordinary profit levels. However, as a result of recording ¥46 million in extraordinary losses, including a ¥33 million impairment loss associated with the rebuilding of the head office building and flagship store, quarterly net income was ¥106 million (down 15.7% year on year). As external factors, rising ingredient costs, chronic labor shortages, and consumers' increasingly frugal spending amid inflation continue, and upward pressure on operating costs remains. The full-year forecast remains unchanged at revenue of ¥6,383 million (up 4.8% year on year) and operating profit of ¥300 million (up 58.9%).
Growth Strategy
Diversification of store openings through use of turnkey properties and outsourced operations, and sustainable growth driven by DX and the Central Kitchen
In October 2025, Meito Saikan (Meito Ward, Nagoya City) opened using a turnkey property. This functions as a new store opening format that expands the number of stores while restraining initial investment, and further horizontal rollout is expected going forward.
From October 2025, the company began operating the Restaurant inside Aichi Country Club under an outsourced operations contract with the general incorporated association. This functions as a new revenue model that builds up sales and know-how without holding the company's own assets.
In October 2025, Hamayuu Gifu Kencho-mae store reopened after renovation, followed by Hamayuu Kokubunji Kitamachi store in November of the same year. By designing stores to match changing lifestyles, the company aims to uncover new demand for gatherings and boost sales at existing stores.
Rebuilding of the head office building and the Hamayuu Yamate-dori Main Store is underway. An impairment loss of ¥33 million was recorded on a cumulative basis for the third quarter, and improved customer traffic and brand strength are expected once the rebuilt flagship store is completed.
The company is working to improve productivity through DX initiatives such as tablet ordering and the Hamayuu app, while also designating August 18, December 31, January 6, and January 7 as four companywide simultaneous closure days, promoting a more comfortable working environment for employees and supporting staff retention.
Last updated: July 17, 2026