HURXLEY CORPORATION
7561・Standard Market・Retail Trade
Prepared Meals (Nakashoku) Business
Bento, prepared foods, and catering business centered on the Hokka Hokka Tei franchise chain
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment Revenue (Full Year) | ¥16,764 million | ¥17,325 million | ↓ |
| Segment Operating Income/Loss (Full Year) | ¥320 million | -¥72 million | ↑ |
| Number of Stores (End of March) | 716 stores | 817 stores | ↓ |
| Existing Store Sales YoY (Period Average) | 98.5% | 101.7% | ↓ |
| Impairment Loss | ¥87 million | ¥172 million | ↓ |
| Goodwill Amortization | ¥3 million | ¥2 million | — |
Business Details
Centered on the development of the Hokka Hokka Tei franchise chain, this business manufactures and sells bento boxes and prepared dishes, supplies ingredients, and operates Catering & Prepared Food Delivery (Including Ceremony Segment). As of the end of March 2026, the chain had 716 stores, and the company is promoting digital sales promotion through its official app, Hokka App (Mobile Order), household-support measures (price cuts on large rice servings and increased side-dish portions), and expanded catering orders for sporting and international events. Cost reduction measures for raw materials and other inputs achieved six consecutive quarters of profitability.
Recent Overview
Despite lower revenue, cost reduction achieved six consecutive quarters of profitability, with EBITDA doubling year on year
In FY2026 (ending March 2026), the Prepared Meals (Nakashoku) Business posted revenue of ¥16,764 million (down 3.2% year on year), a decrease driven by the closure of 68 stores following the termination of the Iwate and Aomori regional headquarters contract, among other factors. On the other hand, various cost reduction measures for raw materials and other inputs proved effective, and operating income turned positive at ¥320 million, up from an operating loss of ¥72 million in the prior year. EBITDA doubled year on year. Existing store sales YoY came to 98.5%, deteriorating from 101.7% in the prior year, but the profit structure continued to improve.
Key Products
Growth Drivers
- Improved profit margins through continued cost reduction measures for raw materials and other inputs (achieving six consecutive quarters of profitability)
- Promotion of customer repeat visits through sales promotion campaigns using the proprietary Hokka App (Mobile Order)
- Maintaining customer counts and improving average spend per customer through household-support measures (price cuts on large rice servings and increased side-dish portion campaigns)
- Increased catering orders for sporting events, international events, and international conferences, and increased collaborative projects with peer companies
- Cost ratio control through the introduction of noodle-based staple products (yakisoba series, Napolitan series) as a countermeasure to soaring rice prices
Risks
- Risk of shrinking revenue scale due to continued net decrease in store count (716 stores at the end of March 2026, a decrease of 101 stores year on year, of which 68 stores closed en masse due to termination of the Iwate and Aomori regional headquarters contract)
- Existing store sales YoY fell below the prior year level at 98.5%, with continued downward pressure on customer counts and average spend per customer
- Risk of renewed increase in cost ratio due to concerns over rising costs of packaging materials and raw materials (also mentioned in the FY2027 (ending March 2027) outlook)
- Risk of asset impairment due to continued recording of impairment losses (¥87 million in FY2026 (ending March 2026), versus ¥172 million in the prior year)
- Difficulty in maintaining the profit base amid the medium-term management targets, which indicate a policy of shrinking this segment's share of total revenue
Last updated: June 19, 2026