DAIICHIKOSHO CO. , LTD.
7458・Prime Market・Wholesale Trade
Commercial-Use Karaoke
Daiichikosho's core segment. Handles the sale and rental of commercial-use karaoke equipment and provides communication karaoke content.
| Period | Current | Previous | Change |
|---|---|---|---|
| Net Sales | ¥65,278 million (FY2026, ending March 2026) | ¥62,289 million (FY2025, ended March 2025) | ↑ |
| Operating Income | ¥11,922 million (FY2026, ending March 2026) | ¥11,677 million (FY2025, ended March 2025) | ↑ |
| Operating Margin | 18.3% (FY2026, ending March 2026) | 18.7% (FY2025, ended March 2025) | ↓ |
| Depreciation and Amortization | ¥9,138 million (FY2026, ending March 2026) | ¥9,028 million (FY2025, ended March 2025) | ↑ |
| YoY Change in Net Sales | +4.8% (FY2026, ending March 2026) | － | ↑ |
| YoY Change in Operating Income | +2.1% (FY2026, ending March 2026) | － | ↑ |
Business Details
This segment sells and rents commercial-use karaoke equipment (the DAM series) and provides sound and video content for communication karaoke. Customers span the Night Market (karaoke boxes, restaurants, etc.) and the Elder Market (nursing care facilities, etc.). As the flagship segment, it accounts for approximately 40.1% of consolidated net sales and features a stable, stock-type revenue model centered on monthly equipment rental and information provision income. In FY2026 (ending March 2026), the launch of the new flagship model "LIVE DAM WAO!"—the first in five and a half years—drove an increase in wholesale-centered product sales revenue.
Recent Overview
Increased revenue and profit driven by the launch of the new flagship "LIVE DAM WAO!", though operating margin declined slightly.
In FY2026 (ending March 2026), the company launched its new flagship model "LIVE DAM WAO!" in April 2025, the first new flagship in five and a half years. Driven by an increase in wholesale-centered product sales revenue, net sales reached ¥65,278 million (up 4.8% year on year) and operating income reached ¥11,922 million (up 2.1% year on year), achieving both higher revenue and profit. On the other hand, due to increased promotional expenses associated with the launch of the new model, operating margin declined slightly to 18.3% from 18.7% in the prior period. In the Elder Market, the company continued to expand sales of "FREE DAM LIFE," and the number of operating DAM units increased slightly from the end of the prior period.
Key Products
Growth Drivers
- Promoting penetration into the karaoke box market and Night Market through appeal of the new flagship model "LIVE DAM WAO!"'s functions and content, and improving revenue per DAM unit
- Promoting replacement of older models with new models to improve the quality of operating units and expand stock-type revenue (equipment rental and information provision income)
- Continued expansion of market size through sales expansion of "FREE DAM LIFE" in the Elder Market (nursing care facilities, etc.) and increases in operating DAM units
- Expanding the base of karaoke users and increasing singing frequency through promotion utilizing diverse media such as TV commercials and social media
- Expanding awareness in the Elder Market by contributing to the resolution of social issues such as extending healthy life expectancy and reducing the workload of nursing care facility staff
Risks
- Pressure on operating margin due to increased SG&A expenses such as promotional costs associated with the launch of the new model (operating margin declined 0.4 points year on year in FY2026, ending March 2026)
- Risk of decreased gross profit from product sales after the fading of the prior-year new product effect (in the past, product sales revenue declined year on year after the fading of the "LIVE DAM AiR" effect)
- Increased costs and SG&A expenses associated with promoting the replacement of rental equipment
- Downward pressure on consumer sentiment due to price increases, affecting karaoke demand
- Intensifying competition among operators in central areas of each trading zone
Last updated: June 25, 2026