Enjin Co., Ltd.
7370・Growth Market・Services
PR Consulting Service
Enjin's core segment. Provides integrated support for clients' PR and branding through a multimedia strategy.
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (Full Year, FY2026 (ending May 2026)) | ¥2,150 million | ¥2,552 million (FY2025 (ended May 2025)) | ↓ |
| Segment Profit (Full Year, FY2026 (ending May 2026)) | ¥428 million | ¥785 million (FY2025 (ended May 2025)) | ↓ |
| Segment Profit Margin (Full Year, FY2026 (ending May 2026)) | 19.9% | 30.7% (FY2025 (ended May 2025)) | ↓ |
| Depreciation (Full Year, FY2026 (ending May 2026)) | ¥45 million | ¥67 million (FY2025 (ended May 2025)) | ↓ |
Business Details
In addition to existing media such as TV, newspapers, magazines, and radio, the segment deploys a multimedia strategy enabling WEB/SNS expansion utilizing proprietary media. It supports brand value enhancement for a broad range of clients, including small and medium-sized enterprises. The subsidiary AZ・Worldcom Japan Co., Ltd., as the Japan representative of WORLDCOM (115 cities in 49 countries worldwide), provides Made-to-Order PR Support including media relations, event support, and risk management. The segment is characterized by high customer unit prices and retention rates, resulting in stable LTV.
Recent Overview
Both revenue and profit declined significantly due to the impact of personnel reductions. Revenue fell 15.9% year-on-year, and segment profit fell 45.4%.
For the full year of FY2026 (ending May 2026), revenue in the core public relations/PR business was ¥2,150 million (down 15.9% year-on-year) and segment profit was ¥428 million (down 45.4% year-on-year), impacted by personnel reductions among other factors. A rise in the cost of sales ratio (group-wide, from 20.0% to 30.9%) was also a factor squeezing profit. Going into the next fiscal year, the company has set a policy of continuing active investment in recruitment and training, and strengthening the development of junior staff into productive contributors and of management-level personnel.
Key Products
Growth Drivers
- A stable earnings base driven by high customer retention rates and stable LTV (customer lifetime value)
- Differentiation through a multimedia strategy combining TV, newspapers, magazines, radio, and WEB/SNS
- Capability to handle overseas and government-related projects through the WORLDCOM network
- Enhanced content production efficiency and personalized proposals through the use of generative AI
- Expansion of the talent base through strengthened new graduate and mid-career hiring and comprehensive training programs across all levels
- Cross-referral within the group leveraging the customer base of over 7,000 companies built over 20 years since founding
Risks
- Risk of constraints on sales and production capacity due to personnel reductions (materialized in FY2026 (ending May 2026))
- Risk of delayed revenue recovery due to slow talent acquisition and development
- Risk of delayed response to diversifying and increasingly complex customer needs in the PR industry
- Risk of service obsolescence due to rapid changes in the media environment (shift to SNS, video streaming, etc.)
- Risk of quarterly earnings volatility due to shifts in revenue recognition timing
- Risk of margin decline due to rising fixed cost (rent, depreciation) ratios
Last updated: August 21, 2025