Macbee Planet, Inc.
7095・Prime Market・Services
LTV Marketing Business
The sole reporting segment centered on performance-based digital marketing
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (LTV Marketing Business) | ¥49,363 million | ¥50,717 million | ↓ |
| Segment profit | ¥6,197 million | ¥7,201 million | ↓ |
| Segment assets | ¥10,002 million | ¥9,575 million | ↑ |
| Depreciation and amortization | ¥66 million | ¥71 million | ↓ |
| Performance-based fee revenue | ¥48,048 million | ¥49,259 million | ↓ |
| Fixed fee revenue | ¥1,314 million | ¥1,458 million | ↓ |
Business Details
Provides consulting on affiliate advertising, performance-based advertising, and other services to clients engaged in internet marketing activities, on a performance-fee basis. By combining LTV (customer lifetime value) prediction through the proprietary data analysis platform "Honeycam" with consumer behavior prediction using the web hospitality tool "Robee," the segment provides seamless marketing support from new user acquisition through retention of existing customers. Revenue consists of performance-based fees and fixed fees (subscription).
Recent Overview
Revenue and profit both declined significantly year on year, directly impacted by factors specific to a major client
In the LTV Marketing Business for FY2026 (ending March 2026), expansion of existing accounts and steady new account acquisition continued, and initiatives leveraging proprietary data acquisition technology were also implemented; however, the segment was affected by factors specific to certain major clients. As a result, revenue was ¥49,363 million (down 2.7% year on year) and segment profit was ¥6,197 million (down 13.9% year on year), with a notable decline in profit margin. The consolidated earnings forecast for FY2027 (ending March 2027) anticipates revenue of ¥51,000 million and operating profit of ¥3,000 million, projecting a further decline in operating profit.
Key Products
Growth Drivers
- Continued expansion of the internet advertising market (up 10.8% year on year in 2025, with market size exceeding half of Japan's total advertising market for the first time)
- Steady progress in expanding existing accounts and winning new account orders
- Advancement of initiatives leveraging proprietary data acquisition technology (such as Zero Party Data)
- Expansion of data coverage in the "Honeycam" data analysis platform and improved AI-based LTV prediction accuracy
- Continued focus on acquiring new clients and expanding transaction volume with existing clients
Risks
- Risk of revenue concentration in specific clients/products (factors specific to certain major clients directly affect overall performance)
- Performance fluctuations due to factors specific to certain major clients (the main cause of the 13.9% decline in segment profit for FY2026 ending March 2026)
- Intensifying competition in the internet advertising market and changes in search behavior due to the emergence of generative AI
- Changes in advertising effectiveness due to the spread of smartphone apps and the rise of emerging formats such as SNS, short-form video, and live streaming
- Risk of delayed collection of loans receivable from business partners and risk of accounts receivable arising
- Impact on data acquisition and utilization from stricter personal information regulations and legal/regulatory changes
- Risk of advertisers reducing budgets due to deteriorating macroeconomic conditions, including US trade policy, geopolitical risk, and financial market volatility
Last updated: August 1, 2025