Macbee Planet, Inc.
7095・Prime Market・Services
Business
Macbee Planet, Inc. was founded in 2015 and listed on the Tokyo Stock Exchange Mothers market in 2020 (transitioned to the Prime Market in July 2024) as a digital marketing company. Guided by the vision of "becoming a world-leading company through innovative marketing," it provides performance-based marketing services centered on LTV (customer lifetime value) prediction and ROI optimization. In its core LTV Marketing Business, the company leverages the data analytics platform "Honeycam" and the web hospitality tool "Robee" to provide seamless support ranging from new user acquisition to retention marketing for existing customers. Its major clients include large enterprises such as DMM.com LLC (revenue of ¥12,766 million, 24.7% of composition ratio) and SBI SECURITIES Co., Ltd. (¥6,398 million, 12.4%), and it has built a track record in fields such as finance and beauty. Revenue for FY2025 (ending April 2025) reached ¥51,675 million, marking five consecutive years of revenue and profit growth.
Business Model
The core model is performance-based, in which the company selects advertising placements aligned with clients' marketing objectives, receives compensation from clients linked to outcomes (applications, contracts, purchases, etc.), and pays a portion of that compensation to media outlets on a performance-linked basis. In addition, the company operates a subscription-based (fixed-fee) model centered on the web hospitality tool "Robee." In the Others segment, fixed fees account for approximately 87% of revenue. By combining affiliate advertising, listing advertising, and offline advertising, the company provides added value by maximizing ROI through proprietary AI and machine learning-based LTV forecasting.
Company Strengths
Collects Zero Party Data (psychological data obtained directly from users) through the Churn Prevention Chatbot in a manner unaffected by personal information regulations. This data is integrated with 1st- to 3rd-party data, and AI-based machine learning continuously improves the accuracy of LTV predictions. Since the service launch in 2015, the expanding volume of accumulated data has become a source of competitive advantage.
Revenue expanded approximately 5.3-fold from ¥9,779 million in FY2021 to ¥51,675 million in FY2025. Operating profit also grew approximately 6.6-fold over the same period, from ¥786 million to ¥5,171 million (IFRS basis). In FY2025, revenue increased 31.1% year on year and profit attributable to owners of the parent increased 26.1% year on year, with high growth continuing.
In FY2025, transactions with major clients expanded, with DMM.com LLC accounting for ¥12,766 million in revenue (24.7% of the total) and SBI SECURITIES Co., Ltd. accounting for ¥6,398 million (12.4%). Both the expansion of existing projects and the steady acquisition of new projects progressed favorably, and revenue from the LTV Marketing Business achieved a 29.4% year-on-year increase.
ENVALITH's Perspective
Performance Trend
Revenue growth achieved four consecutive periods of high growth, rising from ¥14,425 million in FY2022 (ending April 2022) to ¥51,675 million in FY2025 (ending April 2025), but FY2026 (ending April 2026) marked the first revenue decline, falling to ¥50,579 million (down 2.1% year on year). Operating profit fell sharply to ¥3,650 million (down 29.4% year on year), and profit attributable to owners of parent fell to ¥2,353 million (down 31.6% year on year). The main causes were a decline in revenue due to individual factors at certain major clients, combined with a sharp increase in SG&A expenses (up ¥950 million year on year) — a double headwind. While the external environment remained solid, with the internet advertising market growing steadily (up 10.8% year on year), client concentration risk had a direct impact on business performance. The forecast for FY2027 (ending April 2027) anticipates further profit decline, with revenue of ¥51,000 million (up 0.8% year on year) and operating profit of ¥3,000 million (down 17.8% year on year).
Growth Strategy
Three pillars: deepening LTV marketing, establishing a data technology foundation, and expanding the business through M&A
Continued focus on acquiring new clients and expanding transaction scale with existing clients to offset the decline in sales revenue caused by individual factors affecting major customers. It has been explained that in FY2026 (ending April 2026), the expansion of existing projects and the acquisition of new projects progressed steadily, but this was not enough to fully offset the impact of certain customers.
Continued expansion of data on the data analytics platform "Honeycam" and improvement of LTV prediction accuracy using AI. Measures leveraging proprietary data acquisition technology are being implemented, with the strengthening of the technology foundation being the core of differentiation. In terms of the market environment, there is also a need to respond to changes in search behavior driven by the rise of generative AI.
Continued acquisition of subsidiaries leveraging the holding company structure (FY2026 (ending April 2026): acquisition expenditure of ¥590 million, goodwill balance of ¥3,930 million). Sales revenue in the Others segment grew to ¥1,216 million (up 27.1% year on year), contributing to a reduction in dependence on the LTV Marketing Business and diversification of revenue sources.
Last updated: July 17, 2026