CyberBuzz, Inc.
7069・Growth Market・Services
SMM Business (Social Media Marketing Business)
SNS marketing support centered on influencer utilization is the core business
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment net sales (interim cumulative) | ¥3,862 million | ¥3,225 million | ↑ |
| Segment operating profit (interim cumulative) | ¥805 million | ¥559 million | ↑ |
| Segment operating margin (interim cumulative) | 20.8% | 17.3% | ↑ |
| Share of consolidated net sales (interim cumulative) | 93.0% | 92.3% | — |
Business Details
A segment that provides comprehensive support for corporate marketing activities through SNS platforms such as Instagram, X, TikTok, and YouTube. The core services consist of four pillars: promotional measures utilizing the influencer networks "NINARY" and "Ripre"; operation management of corporate official SNS accounts on behalf of clients; SNS advertising (including the proprietary media "tobuy"); and agency sales of social media-related advertising. This is the core segment, accounting for approximately 93% of consolidated net sales.
Recent Overview
Strong performance of in-house products drove significant improvement in both net sales and profit margin
In the interim period of FY2026 (ending September 2026) (October 2025 to March 2026), driven by the strong performance of in-house products resulting from improved sales mix, the SMM Business posted net sales of ¥3,862 million (up 19.8% year on year) and operating profit of ¥805 million (up 44.1% year on year). The operating margin improved from 17.3% in the same period of the previous year to 20.8%. The domestic internet advertising market continued to grow, up 10.8% year on year, led mainly by video advertising, indicating a favorable business environment.
Key Products
Growth Drivers
- Continued expansion of the domestic social media marketing market (2024 actual: up 12.8% year on year to ¥1,203.8 billion; 2029 forecast: ¥2,131.3 billion)
- Growth of the domestic internet advertising market (2025: up 10.8% year on year, with its share of total advertising spend exceeding 50% for the first time, reaching 50.2%)
- Strong performance of in-house products (NINARY, Ripre, tobuy, etc.) due to improved sales mix
- Contribution to increased sales from steady performance of SNS advertising (tobuy, etc.)
- Nurturing of the influencer affiliate service "WESELL" as a new revenue source
Risks
- Risk of a decline due to the reversal effect from large-scale projects in the influencer service
- Sluggish growth in the SNS account management service
- Changes in the business environment due to algorithm changes and terms-of-service revisions by SNS platforms
- Costs associated with responding to revisions in advertising-related laws and internet advertising industry self-regulation
- Reputational risk related to inappropriate posts by influencers and stealth marketing
- Risk of intensifying price competition from new entrants and existing competitors
Last updated: December 19, 2025