CyberBuzz, Inc.
7069・Growth Market・Services
Business
CyberBuzz, Inc. holds the mission of "Turning communication into value, changing the world," and its core business is the SMM Business, which provides comprehensive support for corporate advertising and marketing activities through social media platforms such as Instagram, X, TikTok, and YouTube. The company operates its own services including the influencer networks "NINARY" and "Ripre," SNS account management, the SNS advertising service "tobuy," and the talent agency "Be One Agent." It also operates an online event DX platform business for artists through its subsidiary WithLIVE, and an HR Business for SNS marketing talent placement through BuzzJob. Its major clients are centered on consumer goods manufacturers in cosmetics, daily necessities, and food products, led by CyberAgent, Inc. (24.9% of net sales). The company listed on the Tokyo Stock Exchange Mothers market in 2019 and is currently listed on the Growth Market. In June 2025, it concluded a capital and business alliance with Ceres Inc.
Business Model
In response to client companies' advertising needs, the company provides a combination of planning and execution of promotional measures utilizing its proprietary influencer network (NINARY / Ripre), monthly subscription-based management of official SNS accounts, operation of the SNS advertising product "tobuy", and sales agency services for other companies' advertising products. The company's own services offer higher profit margins compared to sales of other companies' advertising products, and the company emphasizes maximizing net sales and advertising gross profit as key management indicators. The live streaming business adopts a BtoB/BtoC model that provides an integrated online offering from e-ticket issuance to event hosting and merchandise sales.
Company Strengths
NINARY members consist of carefully selected talent, with 90% recruited through scouting and only 10% through applications, forming an influencer network that comprehensively covers all age groups. Ripre members are managed under a two-tier ranking system consisting of premium members, mainly in their 30s-40s, and general standard members. The company launched the talent agency "Be One Agent" in January 2024, leveraging its SNS marketing expertise, and is advancing network diversification.
The proprietary media "to buy" has surpassed a cumulative 500 million views on TikTok, with tie-up track record exceeding 100 brands cumulatively. Its strength lies in creative production with high product mention rates and high full-view completion rates, covering a wide range of genres including beauty, food, daily necessities, and products targeted at Generation Z. SNS advertising remained solid in FY2025 (ended September 2025) and contributed to revenue growth.
In FY2024 (ended September 2024), the company recorded an operating loss of ¥1,719 million and net loss of ¥1,954 million, resulting in a note regarding going concern assumptions being attached; however, in FY2025 (ended September 2025), it achieved a V-shaped recovery to operating profit of ¥349 million and net profit of ¥385 million. The equity ratio improved from 7.3% to 18.8%, and cash and deposits recovered to ¥1,276 million. The company stabilized its financial base through the issuance of ¥300 million in corporate bonds and ¥200 million in long-term borrowings.
ENVALITH's Perspective
Performance Trend
Looking at the performance trend over the past five fiscal years, revenue grew from ¥3,172 million with operating profit of ¥3 million in FY2021 to revenue of ¥5,757 million with operating profit of ¥391 million in FY2023, followed by a large loss (operating loss of ¥1,719 million) recorded in FY2024. The company recovered with operating profit of ¥350 million in FY2025, and in the interim period of FY2026 (ending September 2026), revenue reached ¥4,151 million (up 18.9% year-on-year) with operating profit of ¥394 million (up 256.2% year-on-year), indicating an accelerating recovery. As an external factor, the expansion of the internet advertising market (up 10.8% year-on-year in 2025, with its share of total advertising expenditure reaching 50.2%, exceeding a majority for the first time) has served as a tailwind. The full-year forecast has already been revised upward to revenue of ¥8,200 million (up 15.0% year-on-year) and operating profit of ¥520 million (up 48.8% year-on-year). The equity ratio stood at 25.1% at the end of the interim period, indicating that financial soundness is also on a recovery trend.
Growth Strategy
Capturing SMM market growth through strengthening proprietary products, leveraging newly consolidated subsidiaries, and expanding the investor base via a stock split
Improving SMM Business gross margin and operating margin by increasing the proportion of proprietary products such as the influencer services "NINARY" and "Ripre" and the SNS advertising service "tobuy." The SMM Business operating margin for the first half of FY2026 (ending March 2026) reached 20.8% (a substantial improvement year-on-year), with results already becoming apparent.
From the first half of FY2026 (ending March 2026), Men's B.P. Co., Ltd. and BuzzInnovation Co., Ltd. were newly consolidated, expanding the business domains of the SMM Business and Other segments. While the current earnings contribution appears minor, this is positioned as a foundation for medium- to long-term revenue diversification.
Driven by growth in orders for BtoB event solutions on WithLIVE (for record labels and production companies) and the effects of BtoC initiatives, the first half of FY2026 (ending March 2026) achieved net sales of ¥249 million (up 16.6% year-on-year) and operating profit of ¥41 million (up 161.3% year-on-year). Growth continues against the backdrop of an expanding fan engagement (oshikatsu) market.
A stock split of common stock at a ratio of 2 shares for every 1 share held is planned to take effect on July 1, 2026 (record date: June 30, 2026). By lowering the investment unit amount, the company aims to improve stock liquidity and expand its investor base. The total number of issued shares after the split is expected to be 8,172,840. There will be no change to capital stock.
Last updated: July 17, 2026