eMnet Japan.co.ltd.
7036・Growth Market・Services
Business
eMnet Japan Co., Ltd. began operations in 2007 as the Japanese expansion of EMNET INC., a Korean online advertising agency, and was established as a Japanese corporation in 2013 as a dedicated internet advertising agency. Its main client base consists of small and medium-sized enterprises, and it offers a wide range of services centered on Search-Linked Advertising (Listing Ads) and Programmatic Display Advertising, along with Social Media Advertising, video advertising, affiliate advertising, In-House Support Service, and more. In June 2021, it became a consolidated subsidiary of SoftBank Corp., and collaboration under the capital and business alliance with SoftBank is currently expanding. The company operates in the single segment of internet advertising business and is listed on the Growth Market of the Tokyo Stock Exchange.
Business Model
The company enters into sales agency agreements with major media operators such as Google LLC and LINE Yahoo Corporation, earning commission revenue by intermediating client companies' advertising placements. It employs both a dedicated staffing system, in which a single person handles everything from sales to planning, operation, analysis, and improvement on a one-stop basis, and a division-of-labor system that separates sales and operations. By continuously running the PDCA cycle, the company maximizes advertising effectiveness and works to promote client retention and deepen business relationships. As management indicators, it places emphasis on operating revenue, operating profit, and operating revenue per sales-related employee.
Company Strengths
The company has obtained top-tier certifications from major media operating companies, including the Google Partner Premier badge (obtained in 2016) and the LINE Yahoo Partner Program Sales Partner "Premier" status (certified November 2024). These certifications require passing examinations every 12 months and meeting transaction volume performance requirements, serving as objective indicators that substantiate the ongoing maintenance of specialized expertise.
Based on the capital and business alliance concluded in May 2021, net sales to SoftBank Corp. expanded from ¥222 million (16.70% of total) in FY2024 (ending December 2024) to ¥358 million (22.48% of total) in FY2025 (ending December 2025). This has enabled the company to provide services to a corporate client segment it previously could not access, functioning as a revenue source that supplements the risk of performance fluctuations inherent in operating solely as an agency business.
The company has established a proprietary OJT-based training program that requires acquisition of Google Ads certification, building a system to quickly develop new graduate hires into immediately productive personnel. In FY2025 (ending December 2025), net sales per sales employee reached ¥12,434 thousand (up 23.7% year on year), reflecting improved productivity, with the results of personnel development efforts clearly manifested in the figures.
ENVALITH's Perspective
Performance Trend
In FY2025 (ending December 2025), operating revenue and operating profit rebounded (operating revenue of ¥1,595 million, operating profit of ¥156 million), while a net loss of ¥450 million was recorded for the period due to extraordinary losses such as provision for allowance for doubtful accounts. In Q1 FY2026 (ending December 2026), operating revenue was ¥414 million (down 2.4% year on year) and operating profit was ¥63 million (down 1.1% year on year), a slight decline, but with the extraordinary losses no longer recurring, the company secured quarterly net profit of ¥61 million, marking a turnaround to profitability. The full-year forecast calls for operating revenue of ¥1,661 million and net profit of ¥136 million, projecting growth in both revenue and profit. As for the external environment, the internet advertising market continues to grow on the back of DX demand and the spread of video advertising, serving as a tailwind for the company's earnings recovery.
Growth Strategy
Aiming for revenue growth through three pillars: utilization of generative AI, collaboration with SoftBank, and enhancement of video advertising
By improving targeting accuracy through the use of AI technology, the company aims to capture budget shifts away from traditional mass media. Against the backdrop of solid demand for smartphone-oriented programmatic advertising, it will promote the maximization of advertising effectiveness and customer acquisition.
The company continues and expands its collaboration through the capital and business alliance with SoftBank Corp. In the fiscal year ended December 2024, net sales to this company reached ¥222 million (16.70% of the total), functioning as a stable revenue base.
The company continues advance investment in human resource recruitment, among other things, geared toward future growth. Through active recruitment centered on new graduates and a proprietary talent development program utilizing Google-certified qualifications to cultivate immediately effective personnel, it is building the foundation for maintaining and improving operational quality and expanding its business.
Last updated: July 19, 2026