YA-MAN LTD.

Business Details

The Mail Order Segment consists of three channels: sales to individual consumers via TV shopping operators, sales to catalog mail order companies, and sales to internet-exclusive retailers. Products handled are primarily beauty appliances, wellness appliances, and cosmetics. Among the four segments, this has the smallest revenue scale, and the segment's performance is heavily dependent on the number of terrestrial TV shopping placements secured.

Recent Overview

Terrestrial TV shopping placements continued to decline, but profit margin improved compared to the prior quarter

In Q1 FY2026 (ending December 2026) (January 1 to March 31, 2026), revenue was limited to ¥595 million due to the impact of a decrease in terrestrial TV shopping placements. Meanwhile, segment profit was ¥197 million (profit margin of 33.1%), a significant improvement in profitability from the prior Q1 (profit margin of 23.4%). Revenue scale remained the smallest among the four segments, and moving away from the structure dependent on TV shopping remains an ongoing challenge.

Key Products

Growth Drivers

• Expanding sales to internet-exclusive retailers to reduce dependence on terrestrial TV shopping
• Boosting sales by introducing new products (Blue Green Mask Lift, Ray Bote Cool Power, etc.) into the mail order channel
• Improving annual active customer count and LTV through enhanced CRM initiatives on the proprietary EC site
• Strengthening initiatives on TikTok Shop (from March 2026) to acquire new customers

Risks

• Continued difficulty in securing repeat and new terrestrial TV shopping slots
• Decline in mail order demand due to reduced personal consumption amid rising prices
• Structural risk of high dependence on the TV shopping channel, making performance vulnerable to broadcast slot availability
• Difficulty in period-over-period comparison and trend assessment due to the fiscal period change (FY2025 ending December 2025 was an 8-month irregular fiscal period)