AppBank. inc.
6177・Growth Market・Services
Media Business
A profit pillar centered on advertising and media co-creation planning, continuing to be the only segment in the group posting a segment profit
| Period | Current | Previous | Change |
|---|---|---|---|
| Sales (segment total) | ¥223 million (Q1 FY2026, ending March 2026) | ¥984 million (full year FY2025, ending December 2025) | — |
| Segment profit | ¥6 million (Q1 FY2026, ending March 2026) | ¥36 million (full year FY2025, ending December 2025) | — |
Business Details
The segment earns advertising revenue from "AppBank.net", sales/fee revenue from selling media advertising slots on other companies' media (such as regional broadcasters) through collaboration with strategic partners (PLANA, etc.), and advertising and paid membership revenue via video platforms such as YouTube and Niconico. In the Media Co-creation Planning Business, the company primarily engages in business development with regional media, and is also promoting media operation optimization such as strengthening article production systems through AI utilization and AIO (AI Optimization) measures.
Recent Overview
Segment profit continued due to sales recovery in the Media Co-creation Planning Business
In the first quarter of FY2026 (ending March 2026) (January to March 2026), Media Business sales were ¥223 million (including inter-segment internal sales), and segment profit was ¥6 million. Sales in the Media Co-creation Planning Business, which had temporarily declined due to an incident, recovered, maintaining segment profit continuing from the previous fiscal year. The company also continues to pursue media operation optimization, including strengthening the article production system through AI utilization and AIO measures.
Key Products
Growth Drivers
- Continued expansion of the Media Co-creation Planning Business (increased TV advertising slot sales through collaboration with regional broadcasters, etc.)
- Efforts to strengthen "AppBank.net"'s article production system through AI utilization and to improve page views and advertising rates
- Deepened collaboration with strategic partners (PLANA, Quantum Leaps, etc.) to acquire new projects
- Improved profitability through optimization of the video channel production system
- Diversification of revenue sources through the launch of new businesses such as AI solutions business
- Development of a regional economic revitalization business leveraging entertainment IP and AI solutions, starting from the Media Co-creation Planning Business
Risks
- Risk of sales concentration in key customers (Plana Corporation Tokyo and Osaka, which together account for the majority of segment sales)
- Risk of fluctuation in advertising unit prices in the internet advertising market
- Risk of fluctuations in view counts and advertising revenue due to changes in user preferences and trends in popular video content
- Risk of rapid changes in the media operating environment due to the spread of AI (e.g., AI-driven search engines, AIO, etc.)
- Fragile financial base of the parent company, which has recorded operating losses for 10 consecutive periods (a material event related to going concern assumptions exists)
- Risk of sales fluctuation due to temporary incidents, etc., in the Media Co-creation Planning Business
Last updated: March 30, 2026