Gunosy Inc.
6047・Prime Market・Services
Business
Gunosy Inc. is an internet media company founded in 2012. Under its mission of "delivering optimal information to people around the world," it operates the news distribution apps Gunosy and News Light, the KDDI collaboration service au Service Today, and the comprehensive game walkthrough media game8.jp (Game8), operated by its subsidiary Game8. As of the end of May 2025, cumulative domestic downloads reached 76.39 million. Its primary customers are advertisers, and the company provides targeted advertising leveraging accumulated user interest data. From FY2026 (ending May 2026), the company is transitioning to portfolio management across three axes: the core cash area, the cash-flow-accumulating M&A area, and the high-growth option area.
Business Model
The company acquires users through media services such as "Gunosy" and accumulates data such as article viewing history and interest/category categories. For advertisers, the company provides CPC-based and CPM-based advertising through Gunosy Ads, earning advertising revenue. The breakdown of sales for FY2025 (ending May 2025) was ¥3,536 million related to Gunosy Ads and ¥2,426 million for Game8 (Gameeight) standalone. KDDI Corporation is a major customer, accounting for 17.2% (¥1,049 million) of sales.
Company Strengths
The cumulative domestic download count for Gunosy, News Light, and au Service Today reached 76.39 million DL as of the end of May 2025, an increase of 5.67 million DL from the end of the previous fiscal year. The accumulated browsing history and interest data serve as a source of competitive advantage in providing targeted advertising to advertisers.
au Service Today, a service developed in collaboration with KDDI Corporation, recorded sales of ¥1,049 million (17.2% of total sales) in FY2025 (ended May 2025), an increase from ¥898 million in the previous fiscal year. It is the largest single-customer contributor to sales and forms a stable revenue base.
Subsidiary Game8 recorded non-consolidated sales of ¥2,426 million in FY2025 (ended May 2025). Its overseas business showed page view growth significantly exceeding expectations, and secured high profitability aided by the tailwind of a weaker yen. Sales of ¥854 million to Mediavine, Inc. and ¥673 million to Google LLC underpin the expansion of overseas revenue.
ENVALITH's Perspective
Performance Trend
Revenue for FY2026 (ending May 2026) came to ¥6,441 million (up 5.6% year on year), marking the first increase in five periods, but this was mainly attributable to the new consolidation contribution of the G Holdings business (¥944 million). Operating profit, on the other hand, plunged to ¥186 million (down 67.7% year on year from ¥575 million in the prior period), and profit attributable to owners of parent turned negative, with a net loss of ¥11 million (versus net income of ¥78 million in the prior period). While Media Business (Single Segment) revenue declined 9.6%, this was compounded by an increase in SG&A expenses, goodwill amortization of ¥97 million, and an impairment loss of ¥69 million. Ordinary profit increased to ¥354 million (up 8.9% year on year), but this was largely due to a one-time factor: the disappearance of the ¥261 million equity-method investment loss recorded in the prior period (following the discontinuation of equity-method application). For FY2027 (ending May 2027), the company forecasts a significant revenue decline to ¥5,094 million–¥5,257 million (down approximately 20% year on year), with upfront costs related to AI investment and responses to the termination of the KDDI partnership expected to weigh on profit.
Growth Strategy
Three-pronged approach: transition to AI-resilient business, expansion of new titles at G Holdings, and cultivation of new businesses
Transforming Gunosy into an integrated "news × entertainment" domain by introducing participatory experiences such as prediction voting and posting. In anticipation of the end of the KDDI partnership, the company aims to build a profit-generating structure based solely on Gunosy and News Light by FY2027 (ending May 2027). Plans call for advance investment in organizational restructuring and development capabilities.
"Haikyu!! TOUCH AND CONNECT" was released on June 30, 2026. New titles such as "Togen Ranki: Crimson Inferno" and "Yowamushi Pedal: Resonance Pedalism" are also planned. The G Holdings business is expected to generate net sales of ¥713 million and a segment loss of ¥75 million in FY2027 (ending May 2027). The medium-term goal is to contribute to group operating profit, including amortization of goodwill.
With the full enforcement of the Act on Promotion of Competition for Specified Smartphone Software (December 2025), the company is expanding market entry for the SC Business and promoting the introduction of well-known IP titles. IR Hub continues to see steady growth in the number of client companies, capturing demand for English-language disclosure. The company also plans new investment to turn its in-house AI-driven productivity reforms into a BtoB service. New business net sales are expected to range from ¥68 million to ¥230 million in FY2027 (ending May 2027).
Last updated: July 17, 2026