INTAGE HOLDINGS Inc.

Business Details

This segment operates a panel survey that regularly collects data from a fixed set of consumers and stores, custom research leveraging proprietary data, marketing solutions through collaboration with NTT DOCOMO, and Communication Services, among others. Major subsidiaries include INTAGE Inc., INTAGE Research Inc., Docomo Insight Marketing, Inc., and dataSpring, Inc. The segment comprises 18 consolidated subsidiaries in Japan and overseas, and is also pursuing global expansion centered on Asia. It is the largest segment, accounting for approximately 71% of the Group's total revenue.

Recent Overview

Achieved increased revenue and a substantial increase in operating profit, up 55.0% year on year

For the nine months ended March 2026 (July 2025 to March 2026) of FY2026 (ending June 2026), net sales were ¥36,841 million (up 4.2% year on year) and operating profit was ¥2,792 million (up 55.0% year on year), representing increased revenue and profit. The core Panel Survey and Custom Research businesses trended steadily, and the Marketing Solutions area through NTT DOCOMO collaboration also exceeded the prior-year level. On the other hand, INTAGE Research Inc. saw a decline in revenue due to the reversal of a large-scale project from the prior year. On the profit side, in addition to the revenue increase effect from Panel Survey and Custom Research, a decrease in investment expenses contributed to the substantial profit increase.

Key Products

Growth Drivers

• Continued steady growth in Panel Survey and Custom Research (a stable revenue base as the core business)
• Expansion of the Marketing Solutions area through collaboration with NTT DOCOMO (a growth business)
• Continued sales contribution from the full consolidation of Docomo Insight Marketing, Inc. as a wholly owned subsidiary (July 2024)
• Improved profitability through reduced investment expenses and operational optimization (substantial improvement in operating margin)
• Further profitability improvement through process transformation utilizing generative AI
• Favorable performance of overseas businesses such as dataSpring, Inc. (supported by recovery across Asian countries)
• Promotion of data utilization consulting and strengthening of the CX management structure and infrastructure

Risks

• Risk of a decline from the reversal of large-scale projects at INTAGE Research Inc. (emerged during the nine months ended March 2026 of FY2026 ending June 2026)
• Ongoing incurrence of upfront costs associated with launching synergy businesses with NTT DOCOMO
• Risk of client companies curbing marketing investment due to the impact of US trade policy and rising prices
• Impact on overseas business from an economic slowdown in the Asian region, including China
• Risk of substitution of existing research services due to the evolution of generative AI and technology
• Risk of economic downturn due to Middle East conditions and fluctuations in financial and capital markets