SHARINGTECHNOLOGY.INC
3989・Growth Market・Information & Communication
Business
Sharing Technology Co., Ltd. operates the portal site "Seikatsu 110-ban" and approximately 150 genre-specific Vertical Media Sites, running the "Life's Troubles" Business, which matches users facing life troubles such as lockouts, water leaks, and house cleaning needs with 7,222 affiliated stores nationwide via the web. A call center operating 24 hours a day, 365 days a year listens to user needs and selects and introduces the optimal affiliated store through the proprietary system "Mover." The main customers are general consumers nationwide facing sudden and urgent life troubles, and the structure is such that the increase in elderly people living alone, driven by the progression of the declining birthrate and aging population, expands latent demand. The company was established in 2006 and listed on the Tokyo Stock Exchange Mothers market (now the Growth Market) in 2017.
Business Model
The main revenue streams are two pillars: "success-fee based" commissions paid by member merchants upon completion of service provision to users, and "referral-fee based" commissions collected at the point of user referral. In addition, the company is expanding its "in-house construction" business conducted by its own staff and group companies, with Q1 external sales revenue rapidly expanding from ¥370 million in the same period last year to ¥696 million. The company acquires users through web marketing (listing ads and organic search) and efficiently matches them via its call center and the Mover system, giving it an asset-light structure that scales while keeping fixed costs low.
Company Strengths
After posting an operating loss of ¥1,131 million in FY2021, the company turned profitable in FY2022. Since then, revenue has expanded approximately 2.4-fold from ¥3,532 million to ¥8,580 million, and operating profit in FY2025 reached ¥2,074 million, with an operating profit margin of approximately 24.2%. The shift toward a robust profit structure is confirmed numerically.
The company has a nationwide network of 7,222 affiliated stores (as of September 30, 2025), and uses its proprietary system "Mover" to centrally manage cases and rank affiliated stores. The complaint rate is maintained at an extremely low level of approximately 0.2%, providing numerical backing for the high quality of service.
The range of services handled covers approximately 150 categories, including many urgent needs such as locks, water leaks, and glass repair. Because these services address troubles that occur continuously in daily life, they are less susceptible to economic fluctuations, and there is also a structural tailwind from the aging population, projected to reach 29.4% in 2025 and 38.7% by 2070.
ENVALITH's Perspective
Performance Trend
For the first half of FY2026 (ending September 2026) (October 2025 to March 2026), revenue was ¥4,328 million (up 15.1% year on year), operating profit was ¥973 million (up 9.6% year on year), and profit attributable to owners of parent for the interim period was ¥669 million (up 12.9% year on year). The revenue growth rate remained at nearly the same level as the 15.8% recorded in the same period of the previous year. While the rapid expansion of the In-house Construction Business (external revenue up 65.7% year on year) drove overall growth, selling, general and administrative expenses increased to ¥3,055 million (from ¥2,620 million in the same period of the previous year), and the operating margin declined slightly to 22.5% (from 23.6% in the same period of the previous year). The full-year forecast calls for revenue of ¥9,800 million and operating profit of ¥3,650 million, with a gain of ¥1,449 million from the transfer of the "Franchise no Madoguchi" business expected to be recorded in the second half. As for the external environment, prolonged price increases and uncertainty over US trade policy could affect consumer sentiment, but the resilience of demand for lifestyle infrastructure-type services is supporting business performance.
Growth Strategy
Deepening vertical integration of the in-house construction structure and concentrating management resources on the "Life's Troubles" Business
Revenue from the In-house Construction Business, in which the Group acts as the prime contractor, expanded rapidly to ¥1,268 million in the first half (up 65.7% year on year). The Group will pursue both user satisfaction and profitability through improved construction quality and expanded service coverage.
Lifeline, which handles architectural design/construction and home renovation, was acquired 100% effective April 1, 2026. This will enhance the Group's ability to respond to diverse customer needs and drive expansion of the in-house construction segment and enhancement of corporate value.
The business transfer to Ozvision Inc. (effective April 1, 2026) resulted in a gain on business transfer of ¥1,449 million. This accelerates the concentration of management resources on the "Life's Troubles" Business, aiming to maximize corporate value over the medium to long term.
The Group will continue to reduce user acquisition costs through optimization of listing advertisements and organic search, and to improve operational efficiency and service quality through the expanded functionality of the proprietary system 'Mover'.
Last updated: July 17, 2026