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GMOプロダクトプラットフォーム株式会社 logo

GMO Product Platform, Inc.

3695Growth MarketInformation & Communication

GMOプロダクトプラットフォーム株式会社 logo
GMO Product Platform, Inc.3695

Product Platform Business

A single segment developing an integrated survey and advertising platform built on a point-based functional foundation

PeriodCurrentPreviousChange
Revenue (Q1 cumulative, FY2026 (ending December 2026))¥1,997 million¥1,318 million (Q1 cumulative, FY2025 (ended December 2025))
Operating profit (Q1 cumulative, FY2026 (ending December 2026))¥383 million△¥89 million (Q1 cumulative, FY2025 (ended December 2025))
Ordinary profit (Q1 cumulative, FY2026 (ending December 2026))¥352 million△¥97 million (Q1 cumulative, FY2025 (ended December 2025))
Quarterly net profit attributable to owners of parent (Q1 cumulative, FY2026 (ending December 2026))¥192 million△¥67 million (Q1 cumulative, FY2025 (ended December 2025))
Operating profit margin (Q1 cumulative, FY2026 (ending December 2026))19.2%– (operating loss)
Survey revenue (Q1 cumulative, FY2026 (ending December 2026))¥1,083 million¥1,313 million (Q1 cumulative, FY2025 (ended December 2025))
Advertising revenue (Q1 cumulative, FY2026 (ending December 2026))¥819 million¥4 million (Q1 cumulative, FY2025 (ended December 2025))
Other revenue (Q1 cumulative, FY2026 (ending December 2026))¥93 million¥0 million (Q1 cumulative, FY2025 (ended December 2025))
Full-year revenue forecast (FY2026 (ending December 2026))¥7,087 million¥6,818 million (FY2025 (ended December 2025) actual)
Full-year operating profit forecast (FY2026 (ending December 2026))¥731 million¥340 million (FY2025 (ended December 2025) actual)
Equity ratio25.6%25.7% (end of FY2025 (ended December 2025))

Business Details

A business that builds and provides a multi-functional platform based on point functionality, aimed at improving product UX and profitability. Currently, surveys and advertising are the main sources of revenue. Surveys are offered through a market research platform leveraging ASIA Cloud Panel, deployed domestically and internationally for research firms and general business companies. Advertising is delivered through internet ad distribution services using proprietary apps such as Town WiFi byGMO as media. Following the integration of GMO Town WiFi in April 2025, the business scope was expanded, and the former Internet Research Business was redefined and incorporated into the newly named "Product Platform Business."

Recent Overview

In Q1 of FY2026 (ending December 2026), revenue rose 51.5% year-on-year and operating profit swung to a significant profit

Revenue for the first quarter (January–March) of FY2026 (ending December 2026) was ¥1,997 million (up 51.5% year-on-year), and operating profit was ¥383 million (compared to △¥89 million in the same period of the prior year), achieving a swing to profitability. Advertising revenue expanded sharply to ¥819 million (versus ¥4 million in the same period of the prior year) due to the full-year contribution from the GMO Town WiFi integration, while survey revenue decreased to ¥1,083 million (down 17.5% year-on-year) as structural reforms to improve profitability were advanced. Other revenue of ¥93 million was recorded following the consolidation of GMO STOCK POINT as a subsidiary. There is no change to the full-year earnings forecast (revenue of ¥7,087 million, operating profit of ¥731 million), and Q1 progress rates of 28.2% for revenue and 52.5% for operating profit indicate steady progress.

Key Products

platform
Survey Services (ASIA Cloud Panel / GMO Market Observer / GMO Ask)

Built on the foundation of ASIA Cloud Panel, offers a wide range of solutions including the DIY-type GMO Market Observer, the fully online DIY-type GMO Ask, and satisfaction assessment tool GMO Customer Satisfaction Ranking. Serves diverse clients across manufacturing, finance, retail, government agencies, and more. Holds a panel of approximately 64.06 million people across 16 countries and regions in Asia.

platform
DepthX byGMO

By incorporating into existing customer surveys, AI probes deeper into the background and reasons behind responses, drawing out deep customer understanding that can be applied to product improvement and decision-making. Contributes to increasing the added value of survey services.

service
Advertising Services (Proprietary App Portfolio)

Ads are distributed through proprietary apps including Town WiFi byGMO (automatic free Wi-Fi connection), Cashmart byGMO (point-earning app), Shift Techo byGMO (shift management), and Oshite Nan-nichi? byGMO (fan activity tracking). Following the integration of GMO Town WiFi in April 2025, advertising revenue began expanding substantially.

service
GMO STOCK POINT (Stock Price-Linked Point Investment Service)

Provided by GMO STOCK POINT, Inc. Users can enjoy an experience close to investing through their held points without actually purchasing securities. A patent has been obtained based on an independently developed mechanism. Aims to strengthen user engagement through integration with the group's point infrastructure.

Growth Drivers

  • Full-scale expansion of advertising revenue driven by the full-year contribution from the GMO Town WiFi integration (¥819 million recorded in Q1 of FY2026 (ending December 2026))
  • Significant improvement in gross margin and operating margin through structural reform of the survey business (transition from a labor-intensive model to a high-profitability model)
  • Enhanced added value of point investment services and strengthened user engagement through the group integration of GMO STOCK POINT
  • Higher added value for survey services through AI-powered services such as DepthX byGMO
  • Capturing research demand in overseas markets through the expansion of ASIA Cloud Panel (approximately 64.06 million people across 16 countries and regions in Asia)
  • Diversification of advertising media and strengthening of the advertising revenue base through expansion of the proprietary app portfolio (Shift Techo, Oshite Nan-nichi?, etc.)

Risks

  • Temporary decline in survey revenue due to structural reform (down 17.5% year-on-year in Q1 of FY2026 (ending December 2026))
  • Risk that advertising revenue, concentrated through ad networks, is affected by fluctuations in the advertising market environment
  • Risk that profit contribution from GMO STOCK POINT will be preceded by expenses in the short term
  • Risk of continued high financial leverage given the low equity ratio of 25.6%
  • Foreign exchange risk associated with overseas operations, including foreign exchange losses (¥14 million recorded in Q1 of FY2026 (ending December 2026))
  • Risk of increased group management costs following the transition to a holding company structure

Last updated: March 18, 2026