GMO Product Platform, Inc.

GMO Product Platform, Inc. is a holding company (became a holding company in October 2025) that operates the Product Platform Business built on a points-based foundation, under the vision of "increasing the number of good products in the world." It has 10 subsidiaries under its umbrella, including GMO Research & AI (surveys), GMO Town WiFi (advertising), GMO User Research Platform (DepthX byGMO), and GMO STOCK POINT (Stock Price-Linked Point Investment Service). In Survey Services, the company holds Japan's largest panel, Japan Cloud Panel (38.41 million people), as well as ASIA Cloud Panel, covering more than 32.17 million people across 15 Asian countries and regions, providing a wide range of research solutions to research firms, business enterprises, government agencies, and others. In Advertising Services, the company delivers internet advertising through its proprietary apps such as "Town WiFi byGMO" and "Cashmart byGMO" as media. Its major customers span a wide range, including domestic and overseas research firms, general business enterprises, and government agencies.

In the Survey Business, the company earns outsourced revenue from research firms and business companies through outsourcing services (Full Service / Sample Supply) that provide access to large-scale domestic and international survey panels, as well as DIY services (Self Sample Supply / GMO Market Observer). In the Advertising Business, the company delivers internet advertising via its proprietary smartphone app portfolio (Town WiFi byGMO, Cashmart byGMO, etc.) as media, enhancing user engagement through point rewards. The point function serves as a common infrastructure spanning both businesses, and the structure aims to improve UX and diversify revenue through the addition of platform features (DepthX byGMO, Stock Price-Linked Point Investment Service, etc.).

Over the past five fiscal periods, revenue gradually declined from a peak of ¥5,201 million in FY2022 to ¥5,026 million in FY2024, before expanding sharply to ¥6,818 million in FY2025 due to the integration effect of GMO Town WiFi. In Q1 of FY2026 (ending December 2026), revenue reached ¥1,997 million (+51.5% year on year), with growth continuing to accelerate. Operating profit remained at low levels of ¥235 million in FY2024 and ¥341 million in FY2025, but Q1 alone posted ¥383 million, clearly marking a swing into profitability. The main drivers were the improvement in gross profit margin (from 51.6% to 63.5%) resulting from structural reforms in the survey business, and the full-scale contribution of the advertising business. As an external factor, foreign exchange fluctuations (foreign exchange losses of ¥14 million) pushed up non-operating expenses, and the impact on net profit levels remains. The full-year forecast (revenue of ¥7,087 million, operating profit of ¥731 million) remains unchanged.