Pole To Win Holdings, Inc.
3657・Prime Market・Information & Communication
Business
Poletowin Holdings provides diverse BPO services—including game debugging, software testing, customer support, localization, voice recording, and fraud countermeasures—across the entire lifecycle of clients' services and products (planning, development, release, operation, and improvement). The company is structured around two pillars: Domestic Solutions (net sales of ¥25,905 million) and Overseas Solutions (net sales of ¥20,793 million), and operates globally through a group of more than 40 companies both domestically and internationally. Major customers include game publishers, software development companies, and EC operators. In FY2026 (ending January 2026), the company completed its withdrawal from the Media & Content business, achieving a concentration of management resources on its two core businesses.
Business Model
A labor-intensive model that deploys specialized personnel to provide services for the game, Tech, and EC markets in response to client companies' outsourcing needs. Domestically, the company primarily handles game debugging, software testing, and customer support, while overseas operations cover voice recording, localization, graphic development, and more. The turnaround time from order receipt to delivery is short, so order intake during the period closely corresponds to sales performance. Going forward, the company aims to transition toward a knowledge-intensive model through the use of AI technology.
Company Strengths
The company provides an integrated suite of debugging, customer support, localization, and overseas expansion support services for the domestic game market, building high entry barriers through years of track record. In FY2026 (ending March 2026, note: source uses 2026年1月期), Domestic Solutions (Game Field) sales grew steadily to ¥25,905 million (up 5.3% year on year), driven by contributions from Nintendo Switch 2-related work and higher man-hour unit prices.
Centered on Side International Holdings Limited, the company operates overseas subsidiaries in the UK, US, Canada, India, Taiwan, and other locations. In FY2026 (ending March 2026), Overseas Solutions (Side Brand) sales reached ¥20,793 million (up 2.7% year on year). The company continues to expand its footprint, including the opening of a new studio in Taiwan in January 2026, strengthening its capture of voice recording and localization demand.
In June 2025, the company transferred shares of HIKE Inc. through an MBO, and in August of the same year transferred shares of Aquaplus Inc. to Yuke's Co., Ltd., completing its withdrawal from Media & Content operations. This achieved a restructuring of the business portfolio that concentrates management resources on the domestic Tech field and overseas game field while minimizing losses incurred.
ENVALITH's Perspective
Performance Trend
Revenue expanded from ¥34,252 million in FY2022 to ¥52,226 million in FY2025, then declined to ¥48,838 million in FY2026, and the full-year forecast for FY2027 (ending January 2027) projects a further decrease to ¥47,082 million. On the profit side, however, Q1 FY2027 (February–April 2026) recorded revenue of ¥11,237 million (down 11.9% year on year), yet posted operating profit of ¥266 million, ordinary profit of ¥474 million, and quarterly net profit attributable to owners of the parent of ¥180 million, marking a significant improvement from losses at every stage in the same period of the prior year. The simultaneous progress of revenue decline due to the withdrawal from Media & Content (Withdrawal Completed) and cost structure reforms such as layoffs and reduced advertising expenses led to an improved gross profit margin and reduced SG&A expenses, which drove the improvement in profitability. As an external factor, the strong performance of domestic game makers has been a tailwind for Domestic Solutions (Game Field).
Growth Strategy
Concentrated investment in domestic Tech and overseas game businesses, combined with a shift toward a knowledge-intensive model leveraging AI
Deployment of app and website verification, test automation, and AI-driven DX promotion support targeting non-game domains. The company is strengthening new customer acquisition and aims to cultivate this area as a pillar driving overall sales growth in Domestic Solutions.
Against the backdrop of advances in AI technology, the company began offering "Doctor CS," a log analysis-based quality improvement support service designed to help resolve corporate challenges, starting April 2026. This initiative promotes the expansion of knowledge-intensive services within the Domestic Tech field.
Profitability in Overseas Solutions has improved due to the effects of layoffs and other measures implemented up through the previous fiscal year, along with the lapse of rebranding advertising expenses. Efforts to improve sales and marketing efficiency through unification under the overseas brand "Side" are also continuing.
As part of business restructuring, the company withdrew from Media & Content operations and concentrated management resources on Domestic Solutions (Game/Tech/CX) and Overseas Solutions. The effects of this move materialized as improved profitability in the first quarter of FY2027 (ending January 2027).
Last updated: July 17, 2026