WILL,Co.,Ltd.

Business Details

Operates real estate sales brokerage services in the three major metropolitan areas: the Kansai region (Hanshin area, Hokusetsu, and Osaka City), the Chubu region (Nagoya City), and the Tokyo metropolitan area. It serves as the group's hub function, utilizing customer and property information gathered in the Distribution Business for other businesses such as Renovation and Development Sales, and is positioned as the starting point for the group's "One-Stop Housing Service." The business differentiates itself through proprietary services such as the "Weekday Member Service" for buyers and the "Term-Based Fee System" for sellers. In March 2026, the company opened the Myogadani Sales Office (Bunkyo Ward, Tokyo) to advance its dominant strategy in the Tokyo metropolitan area.

Recent Overview

Strengthened Tokyo dominance and increased contracts in high-value areas more than doubled operating profit.

In March 2026, the company opened the Myogadani Sales Office (Bunkyo Ward, Tokyo), advancing its dominant strategy in the Tokyo metropolitan area. As the number of contracts increased mainly in Tokyo's 23 wards, where property prices are high, the purchase commission unit price rose 4.2% year-on-year and the sales commission unit price rose 13.4% year-on-year. The sales property acquisition strategy also proved effective, with the number of sales contracts closed increasing 4.3% year-on-year. Store visits increased 12.3% year-on-year, purchase contracts increased 16.3% year-on-year, and the number of used properties handled in the Distribution Business increased 11.8% year-on-year. As a result, the segment achieved revenue of ¥1,044 million (up 30.3% year-on-year) and operating profit of ¥355 million (up 113.9% year-on-year).

Key Products

Growth Drivers

• Increased store visits and contracts driven by new store openings (such as the Myogadani Sales Office) and deepened online customer acquisition centered on the company's own property search site
• Rising commission unit prices (purchases +4.2%, sales +13.4%) due to a store expansion strategy targeting high-value areas such as Tokyo's 23 wards and Osaka City
• Improved market share resulting from a successful sales property acquisition strategy (number of sales contracts closed up 4.3% year-on-year)
• Expanded opportunities for one-stop service proposals originating from the Distribution Business (used housing transactions handled up 11.8% year-on-year)
• Strengthened collaboration between fee-based businesses and Renovation through sales tactics involving renovation staff joining discussions from the home purchase consideration stage

Risks

• Risk of rising mortgage rates and buyer hesitancy due to continued interest rate hikes by the Bank of Japan
• Risk of stagnating transaction volumes due to soaring real estate prices in the three major metropolitan areas
• Rising costs for acquiring store sites and initial expense burdens associated with new store openings
• Impact on commission unit prices and contract volumes from intensifying competition with other companies in the same industry
• Increasing recruitment and training costs (expanded human capital investment such as performance-linked bonuses)