BEAUTY GARAGE Inc.
3180・Prime Market・Wholesale Trade
Business
Beauty Garage Co., Ltd. targets beauty salons—including hair salons, esthetic salons, nail salons, and eyelash salons—as its primary customers, operating three business segments: product sales, salon design, and other peripheral solutions. In its core product sales segment, the company develops and operates "BEAUTY GARAGE Online Shop," a professional-focused BtoB e-commerce site boasting approximately 700,000 registered member business operators and over 3.2 million product listings, achieving direct sales by eliminating intermediary distribution. Its sales style is characterized by a fusion of online and offline channels, combining showrooms in major cities nationwide with corporate sales activities. In the salon design segment, the company provides design and construction management services for beauty salons, clinics, and similar facilities through five locations nationwide, while in the solutions segment, it offers one-stop services—from opening support to business management support—utilizing over 20 websites. Consolidated net sales for FY2025 (ending April 2025) were ¥33,721 million.
Business Model
Products purchased directly from domestic and overseas manufacturers/factories are sold to beauty salons through the company's own e-commerce site, showrooms, and corporate sales team, with the Merchandise Sales business (revenue of ¥27,733 million) serving as the core profit driver. In addition, the Store Design business (¥3,525 million) and the Solutions business (¥2,462 million) capture customer needs before and after salon openings, aiming to maximize customer lifetime value through cross-selling. Same-day shipping capability from the company's two proprietary logistics centers in eastern and western Japan, along with customer acquisition through more than 20 specialized websites, underpin its competitive advantage.
Company Strengths
As of the end of April 2025, the number of registered member business owners reached approximately 700,000, with over 3.2 million product SKUs handled. The cosmetics and related category recorded high growth, up 18.7% year on year to ¥17,244 million, forming a positive cycle in which the expansion of the customer base and the enhancement of the product lineup mutually reinforce each other.
In addition to its proprietary e-commerce site (PC, smartphone, and app), the company has built an omnichannel structure combining showrooms in major cities nationwide with a corporate sales team. By eliminating intermediary distribution through direct sales, it secures price competitiveness while achieving same-day shipping for orders placed by 17:00 through its two in-house logistics centers in eastern and western Japan.
The company operates more than 20 specialized websites in-house covering used-store brokerage, store leasing, fundraising support, casualty insurance, system implementation, and M&A brokerage, among others. In FY2025 (ending April 2025), the other peripheral solutions business achieved high growth, with net sales of ¥2,462 million (up 27.6% year on year) and segment profit of ¥326 million (up 30.0% year on year).
ENVALITH's Perspective
Performance Trend
Revenue for FY2026 (ending April 2026, revised) was ¥38,197 million (up 13.3% year on year), continuing stable growth. All segments posted revenue growth: the merchandise sales business reached ¥31,193 million (up 12.5%), the store design business ¥3,925 million (up 11.3%), and the solutions business ¥3,079 million (up 25.0%). On the other hand, operating profit was ¥1,518 million (down 4.8%) and profit attributable to owners of the parent was ¥913 million (down 10.4%), marking a second consecutive year of profit decline. This was mainly due to temporary cost increases associated with the parallel operation of the new logistics center (Kashiwa FC) and the existing center (Kashiwa DC). The functional transfer of consumables shipping was largely completed in the fourth quarter, and a recovery in profit margins driven by reduced SG&A expenses is expected in FY2027 (ending April 2027). It should also be noted that the change in depreciation method from the declining-balance method to the straight-line method boosted operating profit for the current period by approximately ¥127 million.
Growth Strategy
Growth acceleration driven by three pillars: strengthening logistics through Kashiwa FC, horizontal expansion into the medical & clinic domain, and expansion of the Solutions Business
In Q4 of FY2026 (ending April 2026), the transfer of consumables shipping functions from the existing facility (Kashiwa DC) was substantially completed. Having achieved expanded shipping capacity and improved productivity, in FY2027 (ending April 2027) the company will simultaneously pursue SG&A expense reduction and improved logistics quality as the temporary costs of parallel operations are eliminated.
In December 2025, the company acquired ALC Co., Ltd. (now Medical Garage Co., Ltd. (formerly ALC Co., Ltd.)), which engages in wholesale of medical and beauty equipment and clinic startup support, as a subsidiary; it has been consolidated since January 2026. The company is expanding its customer base to include acupuncture and osteopathic clinics, beauty clinics, spas, bathing facilities, and fitness gyms, aiming to establish new revenue sources beyond the existing beauty salon market.
Through active investment such as personnel recruitment and strengthened collaboration among group companies, Solutions Business revenue for FY2026 (ending April 2026) achieved high growth of ¥3,079 million, up 25.0% year on year. The company will continue to expand the number of service contracts in areas such as Business Startup Support & Startup Production, Store Leasing, M&A brokerage, and marketing support, aiming to maximize LTV through cross-referrals with the Merchandise Sales Business and Store Design Business.
Last updated: July 17, 2026