ENVALITH
Aiロボティクス株式会社 logo

Ai ROBOTICS INC.

247A・Growth Market・Chemicals

Official website
Aiロボティクス株式会社 logo
Ai ROBOTICS INC.247A

Business

Ai Robotics Corporation is a D2C company that operates three brands—the skincare brand "Yunth," the beauty appliance brand "Brighte," and the hair care brand "Straine"—built around its proprietary AI system "SELL." Founded in 2016 as a video streaming service, the company shifted through an AI marketing business before pivoting to the D2C brand business in 2022, and listed on the Tokyo Stock Exchange Growth Market in September 2024. Its primary customers are beauty-conscious women in Japan, and it delivers products through multiple channels including its own e-commerce site, e-commerce malls, and wholesale distribution to approximately 17,500 retail stores nationwide. In April 2026, the company made BJC Corporation a wholly owned subsidiary, entering the professional channel (beauty salon and esthetic industry) as well.

Business Model

"SELL" handles SNS advertising creative auto-generation, ad operation automation, CRM initiative sophistication, and demand forecasting in an integrated manner, acquiring new subscription customers while suppressing customer acquisition costs. For the Yunth brand, stock-type recurring revenue centered on subscription purchases accumulates, pursuing LTV maximization. In store wholesale sales, the company leverages agency partnerships to achieve leveraged expansion of its sales network, while manufacturing is outsourced via OEM to suppress fixed costs.

Company Strengths

"SELL" is a proprietary AI system that covers the entire process from product development, demand forecasting, and automated creative generation to advertising operations, customer support, and CRM initiatives. Since development began in 2018, the company has continuously trained the system on its own brand operation data, accumulating unique know-how that competitors cannot easily replicate in a short period. Ad placement and reporting are also automated through API integration with advertising platforms.

The company operates three brands—Yunth (skincare), Brighte (beauty appliances), and Straine (hair care)—and in FY2026 (ending March 2026), Yunth's share of sales fell to approximately 44%, easing dependence on a single brand. Sales channels have also become multi-layered, spanning its own e-commerce site, e-commerce malls, in-store wholesale distribution across approximately 17,500 stores nationwide, and professional channels (following the consolidation of BJC as a subsidiary), thereby dispersing the risk of dependence on any single channel.

The flagship brand Yunth achieved Hall of Fame status on Rakuten Ichiba, establishing brand recognition and a customer base. Straine, a hair care brand launched in June 2025, won six Rakuten ranking category titles immediately after its launch and achieved distribution to approximately 17,500 stores nationwide. This capability to consistently generate hit products is underpinned by the data utilization of "SELL" and the company's integrated in-house development and sales structure.

ENVALITH's Perspective

Following FY2025 (ended March 2025), when revenue grew 101.2% year on year, revenue growth reached 106.7% in FY2026 (ended March 2026), marking two consecutive fiscal years of revenue doubling. The consolidated forecast for FY2027 (ending March 2027) calls for revenue of ¥56,000 million to ¥60,000 million (up 90.7–104.4% year on year), projecting roughly another doubling. However, amortization of goodwill and other items (provisionally ¥1,500 million per year) related to the BJC acquisition consideration of ¥25,550 million is structurally weighing on consolidated operating profit, so attention should be paid to the divergence between adjusted EBITDA and reported operating profit.

Operating cash flow in FY2026 (ended March 2026) deteriorated sharply to ¥-5,880 million (versus +¥1,314 million in the prior period). The main causes were sharp increases in trade receivables of ¥6,129 million and inventories of ¥3,750 million, reflecting a ballooning of working capital accompanying rapid growth. On the financing side, the company raised ¥3,500 million in short-term borrowings and ¥3,900 million in long-term borrowings, substantially increasing interest-bearing debt, while the equity ratio fell from 47.5% to 32.8%. The funding structure for the BJC acquisition (¥25,550 million) and the repayment plan will be key to financial soundness going forward.

The operating margin fell from 17.5% in FY2025 (ended March 2025) to 13.0% in FY2026 (ended March 2026). While revenue grew 106.7%, selling, general and administrative expenses also increased 104.7%, from ¥8,662 million to ¥17,735 million, continuing an expansion of costs roughly in proportion to revenue growth. The persistently high level of SG&A expenses, driven mainly by advertising costs, suggests that efficiency gains from the AI system "SELL" may not be fully offsetting the increase in costs. With the added burden of goodwill amortization following the BJC integration, managing profitability on a consolidated basis will become even more important.

Growth Strategy

Maximizing synergies from the BJC integration and expanding scale in the beauty-related market through continuous M&A

Acquired all shares of BJC effective April 1, 2026 (consideration of ¥25,550 million). Entered the professional channel for beauty salons and esthetic salons, acquiring category-leading brands such as "soaddicted" and "SPICARE." Aims to generate synergies through mutual complementarity of sales networks, customer data, and product development capabilities between the two companies.

"Straine," launched in June 2025, achieved six No.1 rankings on Rakuten and has steadily expanded sales across approximately 17,500 stores nationwide, including drugstores and variety shops. The company aims to cultivate it into its third core brand by expanding the product lineup and deepening sales channels.

Expanding the product lineup and color variations while strengthening sales at consumer electronics retailers. In addition to the D2C channel, the company aims to increase brand awareness through physical stores and enhance its presence in the beauty appliance market.

Continuing to reduce customer acquisition costs and sophisticate CRM initiatives through automated creative generation and automated ad operations. The company is also considering deployment across the BJC group to strengthen the group's overall marketing competitive advantage.

Following the acquisition of BJC, the company has clearly stated its policy of pursuing further enhancement of corporate value through continuous M&A in addition to organic growth of existing businesses, aiming to reliably capture growth opportunities in the beauty-related market.

Last updated: July 19, 2026