AUN CONSULTING,Inc.

Business Details

The company provides corporate marketing activities in Japanese and multiple languages, both domestically and internationally, including SEM (search engine marketing), internet advertising sales and production, website development, and social media support. Its core focus is outbound marketing support for global B2B companies (overseas expansion and overseas-targeted promotion), with a strength in multilingual SEO consulting. In July 2025, the company acquired the casualty insurance claim application support business "Mieruмо" (Mieruмо), aiming to diversify revenue sources. This is the single segment comprising all of the Group's sales.

Recent Overview

Loss narrowed significantly, but operating losses continued for a seventh consecutive period amid ongoing upfront investment in new areas such as AIO

For the full fiscal year ended May 2026, net sales were ¥254 million (down 6.0% year on year), continuing the decline in revenue; however, gross profit improved due to reductions in SG&A expenses (from ¥269 million in the prior period to ¥229 million in the current period) and cost of sales (from ¥107 million in the prior period to ¥82 million in the current period). Operating loss narrowed significantly to △¥57 million from △¥105 million in the prior period. The company advanced new initiatives, including the launch of AIO consulting services in June 2025, collaboration with AI Hack and COLOR ADS, and the acquisition of the casualty insurance claim application support business "Mieruмо". On the other hand, revenue continued to decline due to a decrease in existing contracts and upfront investment associated with launching new services. The earnings forecast for FY2027 (ending May 2027) remains undetermined due to numerous uncertain factors. Conditions continuing to raise material doubt about the company's ability to continue as a going concern persist, but it has been determined that no material uncertainty exists.

Key Products

Growth Drivers

• Capturing demand for AIO (AI Optimization) consulting driven by the spread of generative AI (service launched June 2025)
• Provision of a "Comprehensive AIO Support Solution" through a three-way collaboration with AI Hack and COLOR ADS (launched January 2026)
• Revenue diversification through operation of the casualty insurance claim application support service "Mieruмо" and utilization of existing digital marketing expertise
• Concentration of management resources in the outbound marketing support field for global B2B companies and deepening of transactions with existing clients
• Improvement of the earnings structure through continuous reduction of SG&A expenses and cost of sales (gross profit margin improved from 60.6% to 67.8%)
• Containment of fixed costs through company-wide cost management and business process review

Risks

• Operating losses have been recorded for seven consecutive fiscal periods since the fiscal year ended May 2020, making business recovery the top priority
• New services (such as AIO) require a certain period for client adoption and operational establishment before contributing meaningfully to revenue, limiting short-term earnings contribution
• Continued contraction of the revenue base due to a decline in existing contracts (including cancellations)
• Full-year earnings forecast for FY2027 (ending May 2027) remains undetermined, continuing to make it difficult to disclose earnings outlook to investors
• Uncertainty in the business environment due to interest rate and exchange rate fluctuations and geopolitical risks (such as international conflicts) affecting clients' decisions on advertising investment and overseas expansion investment
• Conditions exist that raise material doubt about the company's ability to continue as a going concern (though it has been determined that no material uncertainty exists)
• Accumulated deficit in retained earnings has expanded to ¥420 million, continuing to reflect the fragility of the financial base