ENVALITH
アウンコンサルティング株式会社 logo

AUN CONSULTING,Inc.

2459・Standard Market・Services

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アウンコンサルティング株式会社 logo
AUN CONSULTING,Inc.2459

Business

Aun Consulting, Inc. was established in 1998 and listed on the Tokyo Stock Exchange Mothers market (now TSE Standard) in 2005. It is a global marketing support company centered on SEM (search engine marketing), providing internet advertising sales and ad production, website development, and social media utilization support to domestic and overseas companies in Japanese and multiple languages. Its main clients are global B2B companies, and it excels in supporting overseas market entry and promotion targeting overseas markets. It previously operated subsidiaries in Thailand, Vietnam, Taiwan, Hong Kong, South Korea, Singapore, and the Philippines, but is now consolidating management resources at its Japanese headquarters, operating with a structure of 4 consolidated subsidiaries.

Business Model

Based on its indefinite-term Google advertising sales agency agreement with Google Japan LLC, in place since 2002, the company provides one-stop support combining SEO consulting, internet advertising operations, and website production. It differentiates itself by offering multilingual value-added services to global BtoB companies, aiming for a model that generates monthly and annual recurring revenue from clients' ongoing marketing investments.

Company Strengths

Started SEO consulting services in 1999 and launched PPC (search-linked advertising) in 2002. The sales agency agreement with Google Japan LLC has continued indefinitely since November 2002, giving the company over 20 years of track record and contractual relationship.

The company possesses multilingual marketing know-how accumulated through overseas expansion into Thailand, Vietnam, South Korea, Singapore, the Philippines, and other countries. This is now consolidated at the Japan headquarters and offered as SEO consulting services for global B2B companies expanding overseas.

To capture demand for AIO (AI Optimization) consulting arising from the spread of generative AI, the company began offering the "AIO Comprehensive Support Solution" in January 2026 through a three-way collaboration with AI Hack and COLOR ADS. The securities report states that the number of inquiries is on an increasing trend.

ENVALITH's Perspective

Operating loss for FY2026 (ending May 2026) narrowed substantially to ¥57 million from ¥105 million in the prior period. Although revenue continued to decline, down 6.0% year on year to ¥254 million, cost reduction efforts contributed to the narrowing of the loss. The fact that the company has posted operating losses for six consecutive periods since FY2020 (ended May 2020) is a significant concern, and material events related to going concern assumptions persist. That said, the trend toward loss reduction can be viewed favorably. The timing and scale of a turn to profitability remain uncertain, and the earnings forecast for FY2027 (ending May 2027) has not yet been determined.

New initiatives have been launched in quick succession: AIO Consulting (started June 2025), a business alliance with AI Hack (October 2025), the AIO Comprehensive Support Solution (started January 2026), and the property insurance claims support service "Mieru Mo" (acquired July 2025). However, these new businesses are still in the upfront investment stage, involving organizational setup, service development, and personnel training, and revenue for the current period fell short of the prior period. The time and scale required before each initiative's earnings contribution becomes visible will determine the feasibility of the earnings recovery scenario.

Cash and cash equivalents at the end of FY2026 (ending May 2026) stood at ¥421 million, maintaining a certain level of liquidity on hand, and the company judges that there is "no material concern regarding cash flow." On the other hand, operating cash flow remained negative at ¥38 million, an improvement from negative ¥47 million in the prior period, but cash is still being consumed. Risks remain from the external environment, including interest rate and foreign exchange fluctuations and instability in the international situation, which could affect client companies' advertising investment decisions, requiring continued monitoring of the pace of cash consumption.

Growth Strategy

The company aims for an early return to profitability by entering the new AIO domain, diversifying revenue through the operation of Mieru Mo, and improving its cost structure.

In June 2025, the company launched "AIO Consulting," an SEO consulting service tailored to AI search. In October 2025, it entered a business alliance with AI Hack, and in January 2026 began providing a comprehensive AIO support solution through a three-company collaboration with AI Hack and COLOR ADS. The company is building a framework to capture new revenue opportunities arising from changes in search behavior driven by the spread of generative AI.

In July 2025, the company acquired the "Mieru Mo" business from Kurasapo Co., Ltd. and began operating it. The company aims to apply its accumulated expertise in SEO, ad operations, and operational improvement to this in-house business and to create synergies with its existing operations. It is proceeding to establish processes for customer acquisition, inquiry handling, and case management, aiming to build a stable revenue generation framework.

In FY2026 (ending May 2026), the company reduced cost of sales by approximately ¥23 million and SG&A expenses by approximately ¥40 million, narrowing the operating loss by ¥48 million year-on-year. The company will continue to curb fixed costs, improve operational efficiency, and concentrate management resources on highly profitable projects, aiming for an early return to profitability. The gross profit margin has improved to 67.8%, and improvement of the cost structure is ongoing.

The company continues to improve the quality of existing services such as overseas SEO and overseas advertising and to strengthen its proposal capabilities, capturing demand from client companies for overseas expansion and sales channel development. It is promoting deeper engagement with existing customers as well as acquisition of new customers, while standardizing and improving the efficiency of sales activities through the use of external partners.

Last updated: July 17, 2026