STUDIO ALICE Co.,Ltd.
2305・Standard Market・Services
Costume Manufacturing & Wholesale Business
An intra-group complementary segment responsible for manufacturing and selling costumes for photography at Studio Alice.
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment sales (external customers) | ¥53 million (Q1 FY2027 (ending February 2027)) | ¥55 million (Q1 FY2026 (ending February 2026)) | ↓ |
| Segment sales (total including internal transactions) | ¥424 million (Q1 FY2027 (ending February 2027)) | ¥531 million (Q1 FY2026 (ending February 2026)) | ↓ |
| Segment profit | ¥56 million (Q1 FY2027 (ending February 2027)) | ¥64 million (Q1 FY2026 (ending February 2026)) | ↓ |
Business Details
Operated by the consolidated subsidiary Kyoto Hosho Co., Ltd. and the Chinese subsidiary Shanghai Hosho Apparel Co., Ltd. This segment handles the manufacturing and procurement of children's photography costumes and furisode for coming-of-age ceremonies for the core Photography Business, while also working to expand costume sales to non-group customers. The majority of sales consist of intra-group transactions, with sales to external customers amounting to only ¥53 million. Amid rising raw material prices, the segment is focused on optimizing the cost of costumes supplied to the company and acquiring sales channels outside the group.
Recent Overview
Amid soaring raw material costs, sales declined 20.2% year-on-year, but the segment remained profitable.
In Q1 FY2027 (ending February 2027) (March to May 2026), the Costume Manufacturing & Wholesale Business recorded sales of ¥424 million (down 20.2% year-on-year) and segment profit of ¥56 million (down 12.8% year-on-year). Amid an environment of rising raw material prices, the segment worked to optimize the cost of costumes supplied to the company while focusing on acquiring sales channels outside the group. The decline in internal sales affected the decrease in overall sales, but the segment secured a profit.
Key Products
Growth Drivers
- Reducing intra-segment dependence through expansion of sales channels outside the group
- Expansion of costume demand accompanying an increase in contracts for the furisode rental service "Furiho" for coming-of-age ceremonies
- Improved profitability through cost optimization of costumes supplied to the company
- Enhanced added value and differentiation through development of original costumes
Risks
- Long-term shrinkage of costume demand for the Photography Business due to the declining birthrate
- Earnings vulnerability due to high dependence on intra-group sales (external customer sales account for approximately 13% of the total)
- Deteriorating profitability due to soaring raw material and production costs (rising energy prices, weak yen)
- Geopolitical risk and foreign exchange fluctuation risk at the Chinese subsidiary (Shanghai Hosho Apparel Co., Ltd.)
- Risk of scale reduction due to the declining trend in internal sales (internal sales decreased from ¥476 million to ¥371 million year-on-year)
Last updated: May 27, 2026