株式会社Faber Company

Business Details

To support corporate digital marketing activities, the company provides a one-stop suite of AI-powered automation tools (Mieruca SEO, Mieruca GEO, Mieruca Heatmap, Local Mieruca) and resource-based offerings (Mieruca Connect, Solution Services). It promotes organized sales to large and mid-sized enterprises and cross-selling to existing customers, while also focusing on improving generative AI-related features and services. From H1 FY2026 (ending March 2026), this business is positioned as the core segment alongside the newly established "Distribution Business" segment under a two-segment structure.

Recent Overview

Recorded half-year revenue of ¥1,360 million driven by generative AI feature enhancements and focused sales to large and mid-sized enterprises

In H1 FY2026 (October 2025 to March 2026), the Mieruca Business recorded revenue of ¥1,360 million and operating profit of ¥236 million. In addition to improvements in generative AI-related features and services (including the launch of Mieruca GEO), the company focused on organized sales activities targeting large and mid-sized enterprises and cross-selling to existing customers. Furthermore, effective March 31, 2026, the company made XINOBIX Corporation, which operates a content marketing support business, a subsidiary with a 70% voting rights stake, aiming to bring outsourced content production in-house and strengthen production capabilities. Note that from this half-year period, the segment structure was changed to two categories: "Mieruca Business" and "Distribution Business."

Key Products

Growth Drivers

• Steady expansion of the digital marketing market (market size of ¥419,020 million in 2025, up 114.1% year-on-year, projected to expand to ¥615,800 million by 2028)
• Strong appetite for digital marketing investment driven by growing corporate interest in utilizing generative AI
• Strengthened organized sales activities targeting large and mid-sized enterprises and enhanced cross-selling to existing customers (customers with monthly gross profit of ¥300,000 or more increased from 69 to 93 companies)
• Capturing customer needs through the launch of "Mieruca GEO," a new service addressing the era of AI search
• In-house production of content through the consolidation of XINOBIX Corporation, reducing outsourcing costs and enhancing service value-added
• Growing demand for talent-providing services such as Mieruca Connect amid a worsening IT talent shortage (projected shortfall of up to 790,000 workers by 2030)

Risks

• Risk that algorithm updates by global platforms such as Google could affect the accuracy of the company's services
• Risk of delayed response to rapid technological changes in the digital marketing market (e.g., generative AI)
• Difficulty securing and developing skilled IT and digital marketing talent (amid a worsening IT talent shortage)
• Short-term pressure on consolidated earnings from upfront investment in the Distribution Business (DX Mieruca), which posted an operating loss of ¥78 million in the half-year period
• Risk of weakened service competitiveness due to intensifying price competition with rivals and the emergence of similar services
• Risk of impairment of goodwill (¥55 million, amortized equally over 9 years) related to subsidiary XINOBIX Corporation