株式会社Faber Company
220A・Standard Market・Information & Communication
Business
Faber Company Co., Ltd. aims to support companies in achieving their goals, driving business growth, and enabling business transformation through digital marketing. The company offers a one-stop solution that combines a suite of automation tools—including its flagship service Miえるka SEO (Mieruka SEO), as well as Mieruka Heatmap, Local Mieruka, and Mieruka Connect—with resources such as consulting and personnel provision. AI technologies including natural language processing and machine learning form the core of its offerings, and it maintains ongoing joint industry-academia research with the University of Tsukuba. The company serves 1,668 paying customers (as of the end of September 2025) across a wide range of industries. It listed on the Standard Market of the Tokyo Stock Exchange in July 2024.
Business Model
Revenue is built on two pillars: digital marketing automation tools (net sales of ¥1,442 million in FY2025 (ending September 2025)) and digital marketing resources (net sales of ¥1,110 million in the same period). The tool lineup is fundamentally subscription-based with recurring billing, and by attaching consulting support from the Customer Success team, the company promotes results generation and continued usage among customers. It manages the improvement of monthly gross profit per customer through cross-selling to existing customers as a key KPI, with a structure aimed at raising the average revenue per customer.
Company Strengths
Since August 2014, the company has continued joint industry-academia research with the laboratory of Associate Professor Mitsuo Yoshida of the University of Tsukuba. This research has been incorporated into automation tools such as Mieruka SEO utilizing natural language processing and machine learning, with R&D expenses of ¥34,799 thousand invested in FY2025 (ending September 2025). Through in-house technology development combined with collaboration with external research institutions, the company aims to differentiate itself from competitors.
As of the end of September 2025, the company had 1,668 paying customers. High-unit-price customers with monthly gross profit of ¥300,000 or more increased from 69 companies in the same period of the previous year to 93 companies, while customers in the ¥30,000 to under ¥300,000 range expanded from 782 to 824 companies. Backed by a rich service lineup, cross-selling to existing customers is progressing, driving up customer unit prices.
Through operation of owned media such as Mieruka Marketing Journal and Mieruka Channel, publication of 159 success case studies (as of the end of September 2025), and operational excellence in exhibition participation, the company has accumulated the skills to generate large volumes of awareness and sales leads at low cost.
ENVALITH's Perspective
Performance Trend
Revenue continued to grow steadily, rising from ¥2,317 million in FY2024 to ¥2,561 million in FY2025, and reaching ¥1,365 million in the H1 FY2026 interim period (up 8.5% year on year). However, in the H1 FY2026 interim period, selling, general and administrative expenses ballooned to ¥780 million (up 18.3% year on year), resulting in a sharp deterioration in profitability, with operating profit of ¥157 million (down 22.3% year on year) and profit attributable to owners of parent for the interim period of ¥108 million (down 21.5% year on year). This appears to be mainly attributable to upfront investment (primarily recruitment costs) in the distribution business and expenses related to the newly consolidated subsidiary XINOBIX. The full-year forecast (revenue of ¥2,817 million, operating profit of ¥300 million) remains unchanged. Regarding the external environment, while the domestic economy is on a gradual recovery trend, uncertainty continues due to fluctuations in US trade policy and financial and capital markets.
Growth Strategy
Expansion in the digital marketing domain through enhanced cross-selling, new business development, and M&A
Promoting cross-selling of multiple services to the existing paying customer base. The number of high-value customers generating monthly gross profit of ¥300,000 or more has expanded from 69 to 93 companies, and efforts continue to raise average revenue per customer. The core Mieruca business remained solid in the interim period, with sales of ¥1,360 million and operating income of ¥236 million (margin of 17.4%).
Against the backdrop of the spread of generative AI and AI search, the company launched "Mieruca GEO," a service supporting digital marketing in the AI search era. This hedges against the risk of shifting demand for existing SEO tools while capturing new customer needs. Rising corporate interest in leveraging generative AI is providing a tailwind in the market environment.
As of March 31, 2026, XINOBIX Co., Ltd. (content marketing support) became a subsidiary through the acquisition of a 70% voting interest. The aim is to improve profitability by bringing outsourced costs in-house, and to enhance service value-added by combining production capabilities with digital marketing expertise. Goodwill of ¥55 million was recorded (amortized equally over 9 years). As only the balance sheet was consolidated in the current interim period, contribution to profit and loss is expected from the second half onward.
A new business centered on "DX Mieruca," which distributes back-office services from external partners. The business is currently in an upfront investment phase focused mainly on recruitment costs, with interim period sales of ¥5 million and an operating loss of ¥79 million. Priority is being given to building a structure for creating future revenue opportunities, and the timing of monetization has not been disclosed.
Last updated: July 17, 2026