Green Monster Inc.
157A・Growth Market・Services
Business
Green Monster Inc. operates under the mission of "changing awareness and behavior toward money," focusing primarily on the development and operation of experiential investment-learning smartphone apps for investment beginners (FX Navi, Kabutasu, Toushika). Its consolidated subsidiaries include Financial Intelligence Co., Ltd. (made a subsidiary in August 2024), which operates the investment school "Toushi no Gakko Premium," and FP Consulting Co., Ltd., which provides financial planning services to corporations and individuals, bringing the total group to four companies. The company targets the roughly 70% of the population who are investment novices, and is expanding its business on the back of the spread of the new NISA program and the government's plan to double asset-based income. The company listed on the Tokyo Stock Exchange Growth Market in March 2024.
Business Model
In the experiential investment education business, the company provides an app to users free of charge, and receives a success fee via an ASP (Affiliate Service Provider) when a securities firm or FX company account is opened through the app. The main business partner is Lombard Co., Ltd., which accounted for 62.6% of net sales in FY2025 (ended June 2025). In the asset formation support business, revenue sources include fees for paid courses and seminars at the investment school, advisory contract and seminar fees for corporations and associations, and fees for FP (financial planner) services for individuals. The business model is characterized by a structure that brings benefits to three parties: users, securities firms, and the company.
Company Strengths
Since the launch of NISA in 2014, the company has been an early developer of experiential investment learning apps, operating three main apps: FX Navi, Kabutasu, and Toushika. Following the establishment of the new NISA system launched in January 2024, app installations and account openings have shown steady growth. The number of individual securities accounts reached 37,432,262 at the end of 2024, on an increasing trend, positioning the company to directly benefit from market expansion.
In December 2022, the company made FP Consulting Co., Ltd. a subsidiary, and in August 2024, it made Financial Intelligence Co., Ltd.—operator of the investment school "Toushi no Gakko Premium" with over 150,000 cumulative newsletter subscribers—a subsidiary. Furthermore, as a subsequent event, the company resolved to acquire the business of the investment school "Finance Free College" (acquisition consideration of ¥300 million, scheduled for February 27, 2026), advancing the diversification of its revenue sources.
Cash and cash equivalents at the end of FY2025 (ended June 2025) stood at ¥1,185 million. In addition, the company has established overdraft facilities totaling ¥1,300 million with four financial institutions, building a funding structure capable of supporting M&A and business investments. Against net assets of ¥1,430 million, interest-bearing debt remains limited, and financial soundness is being maintained.
ENVALITH's Perspective
Performance Trend
Cumulative sales for the first nine months (July 2025–March 2026) were ¥1,450 million (+3.0% year-on-year), maintaining a slight increase, but both cost of sales and SG&A expenses expanded, causing the company to fall into an operating loss of ¥113 million (versus operating income of ¥71 million in the same period of the prior year). EBITDA also deteriorated sharply to ¥-70 million (versus +¥105 million in the same period of the prior year). In addition, extraordinary losses of ¥30 million in impairment losses and ¥17 million in loss on sale of subsidiary shares were incurred, expanding quarterly net loss attributable to owners of the parent to ¥125 million (versus net income of ¥43 million in the same period of the prior year). On the financial side, goodwill surged to ¥506 million (¥227 million at the end of the previous fiscal year) due to a business transfer, and with the new procurement of ¥300 million in short-term borrowings, total liabilities doubled to ¥761 million (¥391 million at the end of the previous fiscal year). The equity ratio declined from 78.5% to 62.9%. As an external factor, rising volatility in the equity markets and heightened geopolitical risk have worsened investor sentiment, and combined with FX Navi's policy of restraining volume, this is constraining the recovery in earnings of the experiential investment education business.
Growth Strategy
Aiming for EBITDA of ¥1.5 billion in FY2031 (ending June 2031) through reducing FX dependence, M&A in asset formation support, and new blockchain business initiatives
The "Kabutasu" campaign program achieved a record-high sales in Q3 (January-March 2026), and dependence on "FX Navi" is being reduced. "FX Navi" is restraining volume under a quality-focused policy, promoting a shift in earnings toward equity-related services.
In addition to continued revenue growth at FP Consulting and Financial Intelligence, the company acquired the business of the investment school "Finance Free College" in February 2026 and newly established Financial Free College Co., Ltd. It continues to build up fee-based revenue through education and consulting services.
In January 2026, the company announced its entry into the BI (blockchain infrastructure) business centered on validator node operations. It is currently building out its organizational structure, and as a subsequent event, resolved to establish a Hong Kong subsidiary, Be My Monster Ltd. (capital of HKD 5 million, scheduled to be established in June 2026). The timing and scale of related expenses are currently undetermined.
The company began collaborating with ODK Solutions Co., Ltd. to implement an experiential financial education program targeting incoming university students. Through early outreach to younger demographics, it aims to build a future customer base and expand brand awareness.
Last updated: July 17, 2026

