TRIAL Holdings, Inc.
141A・Growth Market・Retail Trade
Business
Trial Holdings Co., Ltd. is a pure holding company overseeing a group that operates the "Retail Business" and "Retail AI Business," among others. Through its core subsidiary Trial Company Co., Ltd., it operates 352 discount stores nationwide (as of end-June 2025) under the TRIAL brand, whose concept is "Your Essential Everyday Store." The company addresses diverse trading areas through four formats—Mega Center, Super Center, smart, and small-format stores—offering a wide range of products from food to home appliances and apparel on a 24-hour basis. At the same time, it is nurturing its Retail AI Business, which deploys in-house-developed retail technologies such as Skip Cart (a checkout cart with integrated payment functionality) and MD-Link across the retail industry as a whole. In July 2025, the company made Seiyu Co., Ltd. a wholly owned subsidiary, expanding the group's total store count to 611. Its main customers are general consumers nationwide, with membership reaching approximately 12.17 million (as of end-June 2025).
Business Model
In the distribution retail business, the company pursues thorough EDLC (Every Day Low Cost) through in-house logistics, in-group construction, and internalized process centers, attracting customers with competitive EDLP pricing. Profitability is being improved through expansion of the private brand (PB) product ratio (18.4% in FY2025 (ending June 2025)) and strengthening of the four fresh food categories. In the retail AI business, the company collects license and monthly usage fees for Skip Cart and MD-Link from manufacturers and retailers. It employs an "operation-driven" model that uses its own stores as a proving ground, accelerating external rollout while keeping development costs down.
Company Strengths
The Skip Cart, whose rollout began in 2015, had been installed at 258 stores (21,561 units) as of the end of June 2025, achieving 4.5 million monthly users. In October 2024, trial installations began at two retail companies outside the group. MD-Link has grown into a data analytics platform used by 288 companies, and the development approach of using its own stores as a proving ground for testing forms a competitive advantage.
The four fresh food categories (produce, meat, fresh fish, and prepared foods/deli) accounted for 30.5% of retail sales (up 1.7 percentage points year on year) in FY2025 (ended June 2025), functioning as both a customer-draw driver and a high-margin product category. The deli category won the gold award at the "Karaage Grand Prix" for the fifth consecutive year. Same-store sales continued to outperform the industry average, reaching 103.6% year on year in FY2025 (ended June 2025).
The proportion of private brand (PB) products in sales expanded to 18.4% (up 3.5 percentage points year on year) in FY2025 (ended June 2025). The company operates 7 process centers, 6 central kitchens, and its own beverage plant (tea and mineral water) nationwide, advancing its shift toward becoming an SPA (speciality store retailer of private label apparel/manufacturing retailer) model. Cost containment in store openings through an in-group construction subsidiary has also contributed to improved profitability.
ENVALITH's Perspective
Performance Trend
For the cumulative nine months of the third quarter of FY2026 (ending June 2026), net sales reached ¥1,003,663 million (up 67.3% year on year), EBITDA was ¥52,192 million (up 122.8%), and operating income was ¥22,943 million (up 70.4%), showing substantial expansion at the sales and operating income levels. However, due to interest expenses of ¥2,996 million and borrowing-related costs of ¥1,233 million associated with bank borrowings (short-term borrowings of ¥367,400 million) for the Seiyu acquisition, ordinary income was limited to ¥20,093 million (up 38.6%). Compounded by goodwill amortization of ¥11,495 million and corporate income taxes of ¥13,683 million, net income attributable to owners of the parent fell to ¥5,922 million (down 29.3%). The full-year earnings forecast has been revised to net sales of ¥1,342,500 million (up 67.0% year on year), operating income of ¥28,000 million (up 32.7%), and net income of ¥500 million (down 95.7%). Regarding the external environment, rising prices and growing thrift consciousness are tailwinds for customer traffic at EDLP-type retailers, but sluggish growth in real wages is constraining consumer spending, which limits the upper bound of average customer spending. The equity ratio has fallen sharply from 42.0% at the end of the previous fiscal year to 16.7%, and restoring financial soundness is a medium-term challenge.
Growth Strategy
Growth is accelerating along three axes: Seiyu integration synergies, multi-format store openings, and external expansion of retail DX.
Completed the acquisition of all shares of Seiyu (acquisition cost of ¥409,650 million) on July 1, 2025, establishing a combined group of 615 stores and over ¥1 trillion in sales, forming a major retail group. Promoting mutual deployment of private-brand (PB) products, optimized utilization of process centers, and enhancement of prepared foods (delicatessen items). Opened two stores under the new "Trial Seiyu" format, building a model for revitalizing urban-type GMS (general merchandise stores).
In the cumulative nine months of the third quarter, opened 2 Mega Center stores, 14 Super Center stores, 2 smart stores, and 6 small-format stores (closed 4 smart stores). Seiyu also opened 1 supermarket store and closed 3 stores. The company pursues efficient trade-area coverage by selecting store formats suited to regional characteristics.
As of the end of March 2026, Skip Cart has been deployed in 279 stores, including those outside the group, with 23,485 units installed. Expanding AI utilization through the establishment of the joint venture Retail-CIX with NTT AI-CIX. Also advancing a facial recognition payment pilot at small-format stores (TRIAL GO). Monetization of retail media through data collaboration with manufacturers (MD-Link) is positioned as a key initiative.
Promoting mutual deployment of Trial's PB products and Seiyu's "Minasama no Osumitsuki" (a Seiyu private brand), while advancing system development to improve the operating efficiency of both companies' process centers and central kitchens. Aims to achieve both improved gross margin and enhanced price competitiveness by expanding the PB ratio.
Last updated: July 17, 2026

