ENVALITH
株式会社トライアルホールディングス logo

TRIAL Holdings, Inc.

141AGrowth MarketRetail Trade

株式会社トライアルホールディングス logo
TRIAL Holdings, Inc.141A

Business

Trial Holdings Co., Ltd. is a pure holding company overseeing a group that operates the "Retail Business" and "Retail AI Business," among others. Through its core subsidiary Trial Company Co., Ltd., it operates 352 discount stores nationwide (as of end-June 2025) under the TRIAL brand, whose concept is "Your Essential Everyday Store." The company addresses diverse trading areas through four formats—Mega Center, Super Center, smart, and small-format stores—offering a wide range of products from food to home appliances and apparel on a 24-hour basis. At the same time, it is nurturing its Retail AI Business, which deploys in-house-developed retail technologies such as Skip Cart (a checkout cart with integrated payment functionality) and MD-Link across the retail industry as a whole. In July 2025, the company made Seiyu Co., Ltd. a wholly owned subsidiary, expanding the group's total store count to 611. Its main customers are general consumers nationwide, with membership reaching approximately 12.17 million (as of end-June 2025).

Business Model

In the distribution retail business, the company pursues thorough EDLC (Every Day Low Cost) through in-house logistics, in-group construction, and internalized process centers, attracting customers with competitive EDLP pricing. Profitability is being improved through expansion of the private brand (PB) product ratio (18.4% in FY2025 (ending June 2025)) and strengthening of the four fresh food categories. In the retail AI business, the company collects license and monthly usage fees for Skip Cart and MD-Link from manufacturers and retailers. It employs an "operation-driven" model that uses its own stores as a proving ground, accelerating external rollout while keeping development costs down.

Company Strengths

The Skip Cart, whose rollout began in 2015, had been installed at 258 stores (21,561 units) as of the end of June 2025, achieving 4.5 million monthly users. In October 2024, trial installations began at two retail companies outside the group. MD-Link has grown into a data analytics platform used by 288 companies, and the development approach of using its own stores as a proving ground for testing forms a competitive advantage.

The four fresh food categories (produce, meat, fresh fish, and prepared foods/deli) accounted for 30.5% of retail sales (up 1.7 percentage points year on year) in FY2025 (ended June 2025), functioning as both a customer-draw driver and a high-margin product category. The deli category won the gold award at the "Karaage Grand Prix" for the fifth consecutive year. Same-store sales continued to outperform the industry average, reaching 103.6% year on year in FY2025 (ended June 2025).

The proportion of private brand (PB) products in sales expanded to 18.4% (up 3.5 percentage points year on year) in FY2025 (ended June 2025). The company operates 7 process centers, 6 central kitchens, and its own beverage plant (tea and mineral water) nationwide, advancing its shift toward becoming an SPA (speciality store retailer of private label apparel/manufacturing retailer) model. Cost containment in store openings through an in-group construction subsidiary has also contributed to improved profitability.

ENVALITH's Perspective

For the cumulative 9-month period of Q3 FY2026 (ending June 2026), revenue reached ¥1,003,663 million (up 67.3% year-on-year) and operating profit reached ¥22,943 million (up 70.4% year-on-year), expanding in both scale and profit. However, profit attributable to owners of the parent declined to ¥5,922 million (down 29.3% year-on-year). The main causes were a sharp increase in interest expense of ¥2,996 million due to short-term borrowings of ¥367,400 million (versus ¥26,500 million at the previous fiscal year-end) associated with the acquisition of Seiyu, the newly incurred goodwill amortization of ¥11,495 million, and an increase in income tax adjustment of ¥2,920 million. The full-year net profit forecast of ¥500 million (down 95.7% year-on-year) implies a substantial downward revision, and the heavy financial burden remains a key focus.

Goodwill of ¥306,538 million (provisional figure) arose from the acquisition of Seiyu, and with 20-year straight-line amortization, an annual amortization burden of approximately ¥15,327 million is expected. As of the end of Q3, the purchase price allocation had not been finalized, and the goodwill amount may change once the valuation of identifiable assets and liabilities is confirmed. Earnings per share before goodwill amortization stood at ¥142.32, significantly exceeding the reported EPS of ¥48.39, underscoring the need for investors to scrutinize the final goodwill amount and the appropriateness of the amortization period.

The Retail AI business posted revenue of ¥697 million (down 3.1% year-on-year) but turned profitable with segment profit of ¥436 million (versus zero in the same period last year). Progress has been made in expanding the number of Skip Cart installations and monetizing retail media, but this segment accounts for only 0.07% of group-wide revenue, making its profit contribution limited. While rising prices are driving increased demand for DX in the retail industry as a favorable external tailwind, accelerating expansion outside the group and improving unit pricing will be key to achieving full-scale profitability.

Growth Strategy

Growth is accelerating along three axes: Seiyu integration synergies, multi-format store openings, and external expansion of retail DX.

Completed the acquisition of all shares of Seiyu (acquisition cost of ¥409,650 million) on July 1, 2025, establishing a combined group of 615 stores and over ¥1 trillion in sales, forming a major retail group. Promoting mutual deployment of private-brand (PB) products, optimized utilization of process centers, and enhancement of prepared foods (delicatessen items). Opened two stores under the new "Trial Seiyu" format, building a model for revitalizing urban-type GMS (general merchandise stores).

In the cumulative nine months of the third quarter, opened 2 Mega Center stores, 14 Super Center stores, 2 smart stores, and 6 small-format stores (closed 4 smart stores). Seiyu also opened 1 supermarket store and closed 3 stores. The company pursues efficient trade-area coverage by selecting store formats suited to regional characteristics.

As of the end of March 2026, Skip Cart has been deployed in 279 stores, including those outside the group, with 23,485 units installed. Expanding AI utilization through the establishment of the joint venture Retail-CIX with NTT AI-CIX. Also advancing a facial recognition payment pilot at small-format stores (TRIAL GO). Monetization of retail media through data collaboration with manufacturers (MD-Link) is positioned as a key initiative.

Promoting mutual deployment of Trial's PB products and Seiyu's "Minasama no Osumitsuki" (a Seiyu private brand), while advancing system development to improve the operating efficiency of both companies' process centers and central kitchens. Aims to achieve both improved gross margin and enhanced price competitiveness by expanding the PB ratio.

Last updated: July 17, 2026