ENVALITH
株式会社ヤマザワ logo

YAMAZAWA CO.,LTD.

9993Standard MarketRetail Trade

株式会社ヤマザワ logo
YAMAZAWA CO.,LTD.9993

Supermarket Business

Core food retail chain business based in Yamagata and Miyagi Prefectures

PeriodCurrentPreviousChange
Sales (external customers) - Q1 FY2027 (ending March 2027) cumulative¥21,474 million¥22,812 million (Q1 FY2026 (ending March 2026) cumulative)
Segment profit (operating income basis) - Q1 FY2027 (ending March 2027) cumulative¥221 million¥350 million (Q1 FY2026 (ending March 2026) cumulative)
Sales YoY change-5.9%
Number of stores62 stores (44 in Yamagata Prefecture, 18 in Miyagi Prefecture)70 stores (end of FY2025 (ended February 2025), including Akita)
Number of Tokushi-Maru mobile supermarket vehicles in operation27 vehicles (17 in Yamagata, 10 in Miyagi)25 vehicles (17 in Yamagata, 8 in Miyagi)
Rakuten Point Card membershipOver 390,000 members (as of May 2026)Over 380,000 members

Business Details

Operates a chain-store supermarket format primarily selling groceries, household goods, and apparel. In February 2026, the company took over six stores in the Akita area through a corporate split, expanding its operating area to two prefectures, Yamagata and Miyagi, and operated 62 stores (44 in Yamagata Prefecture, 18 in Miyagi Prefecture) as of the end of May 2026. This core segment accounts for approximately 86% of the group's consolidated sales. The company is also promoting convenience-enhancing initiatives such as the Tokushi-Maru mobile supermarket and Rakuten Point Card integration.

Recent Overview

With 62 stores after withdrawing from Akita, sales fell 5.9% YoY and segment profit declined significantly

In Q1 FY2027 (ending March 2027) (March to May 2026), Supermarket Business sales were ¥21,474 million (down 5.9% year on year), and segment profit was ¥221 million, a significant decline from ¥350 million in the same period of the previous year. The main factor was the decrease in store count following the transfer of six Akita-area stores via corporate split in February 2026. The Kiyosumicho store (Yamagata City) was renovated in April 2026. The Tokushi-Maru mobile supermarket added two vehicles in Miyagi Prefecture, bringing the total to 27 vehicles. Heightened consumer defensive spending due to inflation, along with rising utility and labor costs, continue to pressure earnings.

Key Products

product
Supermarket stores (Yamazawa)

Operates a total of 62 stores: 44 in Yamagata Prefecture and 18 in Miyagi Prefecture. Renovated the Kiyosumicho store (Yamagata City, Yamagata Prefecture) in April 2026. In February 2026, transferred six stores in the Akita area to Tohoku Nice Co., Ltd. via a corporate split (simplified absorption-type split), withdrawing from Akita.

product
Deli brands "Yamazawa Deli" and "Kono Machi no"

New deli brands launched in the previous fiscal year. As a community-based company committed to local production for local consumption, it offers products that emphasize local ingredients and flavors from Yamagata and Miyagi, aiming for differentiation through original product development. Products are supplied in coordination with the Delica Center of the food manufacturing business.

service
Tokushi-Maru mobile supermarket

A service in which sales partners (independent contractors) load products into vehicles and deliver them to customers' homes, aimed at improving convenience for customers who find it difficult to visit stores. As of the end of May 2026, a total of 27 vehicles were in operation (17 in Yamagata Prefecture, 10 in Miyagi Prefecture). Further area expansion is planned.

platform
Yamazawa Edy-Rakuten Point Card

Leverages the nationwide recognition and convenience of Rakuten Point Card to gain support from younger family demographics. As of May 2026, membership exceeds 390,000. The company aims to further increase registrations.

platform
Super Yamazawa official app

Official app released in the previous fiscal year. Aims to improve convenience and customer satisfaction by realizing personalized services tailored to customer needs and instantly distributing coupons and bargain information. The company aims to further increase registrations going forward.

Growth Drivers

  • Strengthening original product capability and differentiation through the establishment of new deli brands (Yamazawa Deli, Kono Machi no)
  • Data marketing and enhanced sales promotion leveraging the Rakuten Point Card membership base (over 390,000 members)
  • Improved customer satisfaction and increased store visits through personalized services in the official app
  • Increased customer traffic through renovation of existing stores (e.g., Kiyosumicho store in April 2026)
  • Acquisition of new customers through area expansion of the Tokushi-Maru mobile supermarket (17 vehicles in Yamagata, 10 in Miyagi, 27 total)
  • Improved earnings structure through corporate split of six unprofitable Akita stores (profit/loss improvement effect following business separation)
  • Enhanced deli supply capability and quality through strengthened coordination with the food manufacturing business (Delica Center)

Risks

  • Cost pressure from ongoing increases in raw material prices, utility costs, and labor costs
  • Impact on customer spending per visit and purchase frequency from strengthened consumer thrift and defensive spending awareness
  • Intensifying competition across industries and formats (drugstores, discounters, e-commerce, etc.)
  • Market contraction due to population decline and aging in the Tohoku region
  • Risk of impairment of fixed assets
  • Impact on imported food and raw material costs from geopolitical risks such as U.S. tariff policy
  • Increased shortage of petroleum-derived raw materials and rising logistics/delivery costs due to escalating tensions in the Middle East

Last updated: May 27, 2026