ENVALITH
MRKホールディングス株式会社 logo

MRK HOLDINGS INC.

9980Standard MarketRetail Trade

MRKホールディングス株式会社 logo
MRK HOLDINGS INC.9980

Women's Underwear and Related Business

MRK Holdings' core segment. Offers beauty and health products centered on shaping underwear via directly operated stores and e-commerce.

PeriodCurrentPreviousChange
Segment revenue (full year, FY2026 ending March 2026)¥18,597 million¥18,481 million
Segment profit (full year, FY2026 ending March 2026)¥679 million¥683 million
Segment assets (full year, FY2026 ending March 2026)¥18,309 million¥19,451 million
Depreciation and amortization (full year, FY2026 ending March 2026)¥286 million¥354 million
Revenue from external customers (full year, FY2026 ending March 2026)¥18,590 million¥18,479 million

Business Details

The segment centers on women's foundation garments and lingerie designed for body shaping, alongside body care cosmetics, custom-made insoles and dedicated footwear, and original supplements and health foods, sold through directly operated stores nationwide and the e-commerce site. Stores also provide after-sales services such as body-making support to enhance customer satisfaction. This is the group's core business, accounting for approximately 88% of consolidated revenue, and the number of recurring/subscription sales through e-commerce has been increasing as coordination between e-commerce and stores strengthens.

Recent Overview

New colors and new series for flagship shaping underwear plus preferential installment fee measures raised purchase amounts per customer; subscription e-commerce sales also increased.

In FY2026 (ending March 2026), limited-edition new colors for flagship product series and the February 2026 launch of "Curvicious Eterverry" performed well, increasing the purchase amount per existing customer. In e-commerce, strengthened coordination with stores increased the number of subscription sales, and revenue rose a strong 6.7% year on year. Meanwhile, while advancing cost structure improvements through optimized advertising expenses and the consolidation of 18 stores, expenses related to human capital expansion and organizational restructuring kept segment profit nearly flat at ¥679 million (down 0.5% year on year).

Key Products

product
Shaping underwear (foundation garments and lingerie)

Women's underwear designed for body shaping remains the mainstay product. In FY2026 (ending March 2026), limited-edition new colors for flagship series performed well, along with the new series "Curvicious Eterverry," launched in February 2026. Preferential installment fee measures also proved effective, increasing the purchase amount per existing customer.

product
Body care cosmetics and beauty-related products

Beauty-related products linked to shaping underwear are sold through directly operated stores and the e-commerce site. Combined with after-sales services (body-making) at stores, this encourages repeat purchases by customers.

product
Health foods and supplements

The company is expanding its lineup of beauty and health products, including supplements addressing concerns specific to women. These are marketed mainly through e-commerce and align well with subscription-based sales services.

product
Custom-made insoles and dedicated footwear

Marketed as body-shaping support products linked to shaping underwear. New products were introduced in FY2026 (ending March 2026) as well, expanding the product lineup.

service
In-store after-sales services (body-making)

Directly operated stores nationwide provide body-making services accompanying the sale of shaping underwear. In FY2026 (ending March 2026), a new store opened in Nagoya Sakae, four stores were relocated, and 18 stores were consolidated or closed, advancing the optimization of store deployment.

Growth Drivers

  • Increased repeat purchase volume and purchase amount per customer through limited-edition new colors and new series for flagship products
  • Expansion of subscription sales services in e-commerce and initiatives linking real stores (e-commerce sales up 6.7% year on year in FY2026 ending March 2026)
  • Increased purchase amount per existing customer driven by successful time-limited promotional measures such as preferential installment fees
  • Expanded consumer touchpoints and enhanced purchase intent through influencer engagement, email newsletters, and LINE
  • Improved cost structure through optimized advertising expenses and consolidation of 18 stores
  • Upfront investment in productivity improvement through enhanced hiring and training of sales staff

Risks

  • Heightened consumer cost-consciousness amid continued price inflation and intensifying cross-format competition
  • Upward pressure on personnel expenses from increased upfront investment in human capital expansion (hiring and training)
  • Uncertainty over the economic outlook and deterioration in consumer sentiment due to U.S. tariff policy effects and international conditions
  • Rising procurement costs due to soaring raw material and energy prices and the weak yen trend
  • Risk of additional contract liabilities from a rising usage rate of proprietary loyalty points
  • Risk of additional allowance for doubtful accounts due to reduced collectability of certain trade receivables

Last updated: June 23, 2026