Lilycolor Co., Ltd.
9827・Standard Market・Wholesale Trade
Interior Business
The core segment engaged in the procurement and sale of interior finishing materials centered on wallcoverings, curtains, and flooring, accounting for approximately 77% of total company revenue.
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (Q1 cumulative, FY2026 ending December 2026) | ¥6,234 million | ¥6,191 million (Q1 cumulative, FY2025 ending December 2025) | ↑ |
| Segment profit (Q1 cumulative, FY2026 ending December 2026) | ¥31 million | ¥126 million (Q1 cumulative, FY2025 ending December 2025) | ↓ |
| Revenue (full year, FY2025 ending December 2025) | ¥24,728 million | ― | — |
| Segment profit (full year, FY2025 ending December 2025) | ¥298 million | ― | — |
Business Details
This segment procures and sells interior finishing products centered on wallcoverings, curtains, and flooring materials, mainly consisting of the company's own proprietary brand "Lilycolor" (リリカラ), which is manufactured on an outsourced basis and sold to distributors and some interior construction contractors. In Q1 of FY2026 (ending December 2026) (January–March 2026), segment revenue was ¥6,234 million, accounting for approximately 77% of total company revenue of ¥8,044 million, making it the largest segment. While centered on the residential sector, the segment is also promoting expansion into the non-residential sector. Product sample catalogs serve as the primary sales promotion tool, with regular and supplementary issues used to drive sales expansion.
Recent Overview
Revenue rose slightly by 0.7% year on year, but segment profit deteriorated sharply, down 75.0% year on year.
In Q1 of FY2026 (ending December 2026), the segment worked to expand sales through the new issuance of the curtain sample catalog "Fabric Deco" and the supplementary issuance of multiple wallcovering and flooring sample catalogs, securing revenue of ¥6,234 million, up 0.7% year on year. On the other hand, segment profit fell sharply to ¥31 million from ¥126 million in the same period of the prior year, a decline of 75.0% year on year. In addition to the challenging market environment amid a negative trend in new housing starts, an increase in selling, general and administrative expenses is believed to have weighed on profit.
Key Products
Growth Drivers
- Sales expansion driven by the issuance of multiple new and supplementary sample catalogs (wallcoverings: "Light," "V-Wall," "Rakuraku Reform," "XR"; curtains: "Fabric Deco," "Rietta"; flooring: "Cushion Floor," etc.)
- Expansion of the customer base through more active sales activities in the non-residential sector
- Promotion of a marketing strategy that hybridizes digital and physical sample catalogs, based on the medium-term management plan "Beyond-120"
- Advancement of business portfolio restructuring and management with awareness of the cost of capital
Risks
- Sluggish new housing starts (a persistent negative trend, with the business environment remaining challenging as this is a key indicator of interior demand)
- Profit pressure from rising costs of raw material procurement, logistics, and energy
- Risk that the sample-catalog-centered sales model may need to transform amid a shift toward diversified advertising and sales methods, including the internet
- Risk of delays in the profit structure reform under the medium-term management plan "Beyond-120" (the operating profit target for the final year, 2026, has already been revised downward from ¥20 million to ¥10 million)
- Substantial deterioration in Q1 segment profit, down 75.0% year on year, creating uncertainty regarding profit recovery toward achievement of the full-year plan
Last updated: March 26, 2026