NAC CO.,LTD.

Business Details

Nationwide manufacturing and sales of home-delivered water "CLICLA," water-purifying servers "feel free" and "putio," and hypochlorous acid solution "ZiACO." Operated on a two-pronged basis: the directly-managed division (last-mile delivery via company delivery staff) and the franchise division (franchised stores). Leverages the strength of direct customer contact through company delivery staff to pursue LTV maximization. In January 2026, CLICLA Ehime Co., Ltd., a CLICLA franchisee, was made a subsidiary.

Recent Overview

Achieved higher sales and profit driven by price revision, strong putio performance, and CLICLA Ehime becoming a subsidiary

In the CLICLA Business for FY2026 (ending March 2026), net sales were ¥16,050 million (up 2.9% year on year) and operating profit was ¥1,846 million (up 11.9% year on year), representing an increase in both sales and profit. Following the CLICLA bottle price revision in January 2026, cancellations temporarily increased, but thanks to prior cancellation-prevention measures, the cancellation rate stayed below expectations. Increased bottle consumption due to the extreme heat also supported sales. For putio, promotional efficiency improved due to curbed promotional expenses combined with continued customer acquisition. In January 2026, CLICLA Ehime Co., Ltd., a franchise store, was made a subsidiary, resulting in the recognition of ¥37 million in goodwill amortization and other related expenses.

Key Products

Growth Drivers

• Steady customer acquisition and improved promotional efficiency accompanying the market expansion of water-purifying servers (putio, etc.)
• Expansion of sales territory through M&A and business succession support for franchise stores (e.g., making CLICLA Ehime Co., Ltd. a subsidiary)
• Continued contribution to sales growth from the consolidation effect of Combibox Co., Ltd.
• Increase in unit price due to the CLICLA bottle price revision in January 2026 (cancellation rate trending below expectations)
• Increased server sales and replacement demand for long-used bottle containers driven by measures promoting switching from old-model servers
• Enhanced brand value and information consolidation through expanded rollout of CrePF (CLICLA Platform) to franchise stores
• Improved LTV through customer retention measures centered on the introduction of multi-year plans

Risks

• Intensifying competition for customer acquisition in the water-purifying server market (accelerating switch from home-delivered water)
• Increased business costs due to rising raw material costs, energy prices, and labor costs (at a level difficult to absorb through company efforts alone)
• Risk of increased cancellations accompanying price revisions (attrition of existing customers)
• Declining trend in the number of customers in the franchise division of CLICLA home-delivered water
• Changes in the business environment due to regulatory changes such as the Food Sanitation Act and other systems
• Profit pressure from goodwill and customer relationship asset amortization related to franchise stores made subsidiaries (e.g., CLICLA Ehime)