ENVALITH
株式会社ディーエムエス logo

DMS INC.

9782Standard MarketServices

株式会社ディーエムエス logo
DMS INC.9782

Direct Mail Business

DMS's core business. The flagship segment accounting for approximately 82% of revenue composition.

PeriodCurrentPreviousChange
Segment revenue (FY2026 (ending March 2026) full year)¥24,829 million¥22,774 million
Segment profit (FY2026 (ending March 2026) full year)¥1,841 million¥1,621 million
Segment revenue YoY change109.0%
Segment assets (as of end of FY2026 (ending March 2026))¥7,246 million¥7,358 million
Revenue composition ratio (FY2026 (ending March 2026))81.9%82.7%
Sales to key customer (Japanet Media Agency)¥3,879 million¥3,501 million

Business Details

Provides total support for direct mail, from planning and production to data processing, enclosing/sealing, dispatch, and after-sales follow-up. Operates a vertically integrated system, owning enclosing/sealing equipment at its own mailing centers and dispatching via postal and delivery service providers. Key customers include Japanet Media Agency Co., Ltd. (FY2026 (ending March 2026) sales of ¥3,879 million, approximately 12.8% of consolidated sales). Growth drivers are expanding transaction channels with existing customers and promoting new order acquisition.

Recent Overview

Double-digit growth in both revenue and profit achieved through deepening existing customer relationships and promoting new order acquisition.

In the Direct Mail business for FY2026 (ending March 2026), as a result of promoting expansion of transaction channels with existing customers and new order acquisition, revenue reached ¥24,829 million (up 9.0% year on year) and segment profit reached ¥1,841 million (up 13.6% year on year). Sales to the key customer, Japanet Media Agency, also expanded to ¥3,879 million (up 10.8% year on year). The segment's share of consolidated revenue remained the largest at 81.9%, maintaining its position as the flagship segment. Notably, the revenue and profit targets of the medium-term management plan, whose final year is FY2027 (ending March 2027), were achieved ahead of schedule in the current period.

Key Products

service
Direct mail dispatch service

Handles the full range of direct mail services for client companies, including planning, design, printing, data processing, enclosing/sealing, and dispatch. Achieves both quality control and cost competitiveness through a vertically integrated operating system utilizing its own mailing centers.

service
Data processing service

Handles the organization, processing, deduplication, and segmentation of address data held by client companies, supporting improved direct mail delivery and response rates. Has established a secure data management system compliant with the Personal Information Protection Act.

service
After-sales follow-up (consumer response) service

Handles consumer inquiries after direct mail campaigns are implemented, and provides response aggregation and effectiveness measurement reports. Also collaborates with the call center function of the Sales Promotion business to support client companies' marketing PDCA cycles.

Growth Drivers

  • Promoting deeper sales engagement through expansion of transaction channels with existing customers
  • Expanding the customer base by promoting new order acquisition
  • Recovery in new project orders and inquiries for corporate and municipal promotional activities
  • Opening new markets through the fusion of digital and physical channels (capturing new direct mail demand from digital businesses)
  • Market share expansion measures under the 'deepening of core businesses' strategy in the medium-term management plan

Risks

  • Risk of substitution in the direct mail market due to the rise of internet advertising
  • Risk of increased packaging material costs due to rising raw material prices such as naphtha amid escalating tensions in the Middle East
  • Risk of increased costs and reduced demand due to postal rate hikes
  • Risk of budget shifts due to diversification of corporate sales promotion methods
  • Compliance risk in business operations amid tightening personal information protection regulations
  • Risk of revenue concentration on a key customer (Japanet Media Agency), accounting for approximately 12.8% of sales

Last updated: June 25, 2026